Copywriter & Content Strategist

Copywriter & Content Strategist SEO, Product & Digital Content About the Role We are looking for a talented and experienced Copywriter & Content Strategist to review, rewrite, create, and optimise content across our portfolio of digital products, services, and websites. The successful candidate will craft compelling, customer-focused content that strengthens our brand, enhances user experience, supports product adoption, and drives measurable business outcomes. You will work closely with our team to develop engaging, persuasive, SEO-friendly content that combines clear messaging with authentic storytelling to connect with audiences and inspire action. This role is ideal for a creative marketing writer who can translate complex products and services into clear, human-centred narratives across multiple digital touchpoints while maintaining a consistent brand voice and delivering measurable results. Key Responsibilities • Conduct comprehensive content audits across company websites, digital products, and customer touchpoints. • Rewrite and optimise existing content to improve clarity, readability, consistency, engagement, and conversion. • Develop original copy for websites, landing pages, product pages, service pages, user journeys, FAQs, blogs, email campaigns, onboarding flows, marketing collateral, and other digital assets. • Create compelling product and service messaging that clearly communicates value propositions and differentiators. • Partner with Product, Marketing, Design, and SEO teams to ensure content supports business objectives and delivers a seamless customer experience. • Produce SEO-optimised content that aligns with search intent while maintaining a natural, conversational tone. • Research customer needs, industry trends, and competitor positioning to develop content that differentiates our brands. • Develop persuasive calls-to-action (CTAs) that increase engagement, lead generation, product adoption, and conversions. • Ensure consistency in tone, messaging, terminology, and brand voice across all products, services, and digital channels. • Edit, proofread, and maintain high editorial standards across all published content. • Recommend content improvements based on analytics, customer behaviour, SEO performance, and business insights. • Support new product launches, service offerings, feature releases, and marketing campaigns with high-quality copy. • Contribute to the ongoing development of content strategy, messaging frameworks, and content governance. Required Skills & Experience • Proven experience as a Copywriter, Content Strategist, UX Writer, Product Copywriter, Content Marketing Specialist, or similar role. • Exceptional writing, editing, and proofreading skills with outstanding attention to detail. • Strong experience writing SEO-friendly content that ranks well while remaining engaging and human. • Excellent understanding of on-page SEO, keyword research, search intent, internal linking, and content optimisation. • Demonstrated ability to write content that improves customer engagement, lead generation, conversions, and product adoption. • Experience translating complex products, services, or technical concepts into simple, persuasive messaging. • Strong research and interviewing skills with the ability to quickly understand new industries and audiences. • Experience developing content for multiple digital channels rather than blogs alone. • Familiarity with CMS platforms • Experience using SEO and analytics platforms including Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools. • Excellent project management skills with the ability to manage multiple priorities and deadlines. Preferred Qualifications • Degree in English, Communications, Journalism, Marketing, Digital Media, or a related field. • Experience in fintech, SaaS, technology, digital payments, e-commerce, or related industries. • Experience working with cross-functional product teams. • Portfolio demonstrating website content, product copy, service pages, landing pages, conversion-focused content, UX copy, and SEO writing. What Success Looks Like • Deliver clear, persuasive, customer-focused content across products, services, and digital platforms. • Improve content quality, consistency, readability, and overall user experience. • Increase organic visibility through well-structured, SEO-optimised content. • Support customer acquisition, engagement, product adoption, and conversion through effective messaging. • Build and maintain a consistent brand voice across multiple brands, products, and services. • Contribute strategically to content planning and continuous optimisation. How to Apply Please submit: • A portfolio showcasing website content, product copy, service messaging, landing pages, SEO content, UX writing, or other relevant digital content. • A CV highlighting your experience creating content that drives engagement, conversions, or product adoption.