Corporate Identity Designer for New Bar-Club Concept in Munich (Modern-Retro / 80s Aesthetic)

We're opening a new bar-club hybrid venue in Munich's Werksviertel-Mitte district and are looking for a talented designer to develop a comprehensive corporate identity for the brand — from the ground up. Our interior designer has already completed the full space design (floor plans, elevations, terrace, staircase, and basement lounge), so we have a strong visual starting point for you to build from. The aesthetic leans modern-retro with 80s influences — think sunburst motifs, warm pastel and neon accents, terracotta tones, curved seating, fluted chrome, and playful neon signage. We'll share the full interior design documentation with shortlisted candidates. One challenge: we haven't finalized the venue's name yet — it's still in progress. We're looking for someone comfortable starting on the visual/brand system (color palette, typography, iconography, patterns, layout language) in parallel with the naming process, and then building the final logo/wordmark once the name is locked in. Naming experience is a plus, not a requirement. To protect the concept ahead of launch, we'll share the full interior design documentation only once the selection process is complete and we've engaged our chosen designer. What We Need Logo and wordmark (once the name is finalized) Full color palette and typography system Brand guidelines document Social media templates/guidelines (posts, stories, highlight covers, etc.) Print collateral: flyers, drink menus, and other materials such as business cards, table cards, or posters Guidance on how the identity extends into the physical space (signage tone, menu design, etc.), aligned with the interior design Ideal Candidate Strong portfolio in hospitality, nightlife, or F&B branding Comfortable working from mood boards / interior design references Experience delivering practical, ready-to-use guideline documents — not just a logo Familiarity with Munich/Germany is a plus, not required To Apply, Please Share Relevant portfolio pieces (bars, clubs, restaurants, or hospitality brands preferred) Your approach to building a brand identity system before a name is finalized Estimated timeline and rate for a project of this scope