Creative & E-Commerce Manager for Apparel Brand — Shopify, Graphic Design & Digital Marketing

About Gatehouse Gatehouse is a lifestyle and apparel brand built around real estate culture: the agents, lenders, investors, inspectors, photographers, and entrepreneurs who make real estate their way of life. The brand combines elevated, wearable design with the humor, language, and experiences shared by people in the real estate industry. This is not intended to feel like generic promotional merchandise. Gatehouse should feel like a legitimate lifestyle brand that happens to understand real estate culture. We have already established the brand name, visual direction, logos, and initial product concepts. We are now looking for a versatile creative professional who can help turn that foundation into a polished, operational, and marketable e-commerce business. The Role We are looking for a long-term creative and e-commerce partner who can manage the visual execution of the Gatehouse brand, maintain our Shopify store, develop products and marketing assets, and help us consistently promote the business. This role combines: Graphic and apparel design Shopify store management Printful product setup Social media content creation Email marketing Digital marketing execution Brand consistency and creative direction The ideal candidate is both creative and operational. You should be able to take an idea, develop the design, prepare the necessary files, create the product and mockups, add it to Shopify, and develop the promotional content needed to launch it. Responsibilities Brand and Graphic Design Apply Gatehouse’s existing brand identity consistently across all customer touchpoints Create original apparel graphics, typography designs Prepare production ready files for screen printing, DTG printing, embroidery, and other merchandise applications Create professional product mockups for the website, advertisements, email, and social media Design website banners, collection graphics, promotional materials, packaging inserts, and other brand assets Maintain organized source files and export files in the appropriate formats Help refine the visual system as the product line grows Shopify and Printful Management Complete, maintain, and improve the Gatehouse Shopify store Create and organize products, collections, navigation, and product pages Connect and manage products through Printful Upload designs and confirm that product placements, colors, sizes, and mockups are correct Write or format compelling, brand-appropriate product descriptions Maintain consistent product photography and mockup presentation Update homepage banners, featured collections, promotions, and seasonal content Review the website on desktop and mobile and correct layout or usability issues Assist with discount codes, basic apps, email capture, reviews, and other store functionality Monitor the store for broken links, outdated content, or product setup issues Support new product launches from initial design through publication Marketing and Content Help develop and maintain a practical marketing calendar Create branded content for Instagram, Facebook, Pinterest, TikTok, and other relevant channels Produce static posts, carousels, short-form video concepts, stories, captions, and promotional graphics Repurpose product designs and brand ideas into multiple pieces of content Create email campaigns for launches, promotions, abandoned carts, welcome sequences, and customer retention Assist with audience growth and community-building within the real estate industry Identify content opportunities based on real estate culture, seasonal moments, industry humor, and customer interests Help coordinate product launches and promotional campaigns Track basic marketing and store performance and recommend improvements Assist with paid advertising creative and campaign management if this is within your experience Initial Priorities The first phase of the engagement will likely include: Reviewing the existing Gatehouse brand assets and creative direction Completing and polishing the Shopify storefront Setting up or improving the Printful integration Preparing the initial product collection for launch Creating consistent product mockups and product pages Establishing social media templates and a launch content plan Setting up foundational email marketing Developing a repeatable workflow for future product launches and ongoing marketing Who We’re Looking For You may be a strong fit if you: Have proven experience with Shopify-based apparel or lifestyle brands Have experience creating apparel graphics and print-ready production files Understand Printful or a comparable print-on-demand platform Have excellent taste in typography, layout, branding, and product presentation Can follow an established brand system without making everything look repetitive Understand the difference between a lifestyle brand and promotional merchandise Can create content that feels current without simply copying trends Have experience with Canva and professional design software such as Adobe Illustrator or Photoshop Can manage assignments independently and communicate clearly Are organized, dependable, and comfortable working from a prioritized task list Can balance creative ideas with deadlines and business objectives Are interested in becoming an ongoing part of the brand rather than completing a single short-term project Experience marketing to real estate professionals is helpful but not required. Strong apparel, lifestyle, or e-commerce experience is more important. Required Skills: Graphic design Apparel or merchandise design Shopify Printful or print-on-demand management Product mockup creation Canva Adobe Illustrator and/or Photoshop Social media content creation Email marketing E-commerce merchandising Strong written and verbal English communication Please specify which email and advertising platforms you have personally managed. Working Relationship This is intended to become an ongoing position for the right person. We will begin with a paid trial project so we can evaluate design quality, communication, organization, attention to detail, and ability to understand the Gatehouse brand. The person selected should be comfortable receiving creative direction while also bringing forward thoughtful ideas and recommendations. Major designs and campaigns will require approval before publication. We value: Clear and proactive communication Reliable turnaround times Attention to detail Original creative thinking Honest reporting Organized project and file management Respect for brand confidentiality and ownership All original work created and paid for under this engagement must be transferred to Gatehouse, including editable source files. The contractor may not reuse, resell, or distribute Gatehouse designs, brand assets, customer information, or proprietary materials. To Apply Please begin your proposal with the word GATEHOUSE so we know you read the full posting. Include the following: A short explanation of why you are a good fit for this role Links to two or three relevant Shopify, apparel, or lifestyle-brand projects Examples of apparel graphics and product mockups you personally created A clear explanation of which parts of the role you can manage independently The areas, if any, for which you would need additional support Your experience with Shopify and Printful Your experience creating and executing social media and email campaigns Your preferred hourly rate or monthly retainer Your typical availability and working hours A description of how you would approach Gatehouse’s first 30 days Please do not submit a generic proposal or a portfolio containing unrelated work without explaining its relevance. Paid Trial Project Shortlisted applicants may be invited to complete a paid trial that includes: Reviewing the existing Gatehouse brand direction Creating one original apparel design Producing print-ready artwork and polished product mockups Building or improving one Shopify product page Developing a small promotional content set for the product The trial will help determine whether there is a strong fit for an ongoing relationship.