Creative Content Editor & Strategist (Short-Form Video & AI) | Ongoing Freelance

# Creative Content Editor & Strategist (Short-Form Video & AI) | Ongoing Freelance ## About WPT Consulting WPT Consulting partners with businesses to develop products, build brands, and scale through ecommerce, creative strategy and digital marketing. We work with clients across Australia and internationally in industries including consumer products, health, beauty, lifestyle, engineering and professional services. We're looking for a highly creative content editor who can take existing assets and turn them into engaging, high-performing content at scale. This is **not** an on-camera creator role and **not** a Meta Ads management role. Your strength should be creative thinking, editing, iteration and producing a high volume of compelling content. --- ## The Opportunity You'll work alongside our team using footage supplied by: * Creator partnerships * Clients * Product shoots * Founder content * Existing marketing assets * AI-generated assets (where appropriate) Your role is to transform these assets into multiple creative variations for testing across Meta, Instagram, TikTok, YouTube Shorts and other social platforms. We're looking for someone who understands that great creative isn't made once—it's continually improved through testing and iteration. --- ## Responsibilities * Edit engaging short-form videos for paid and organic social media * Create multiple creative variations from the same source footage * Develop alternative hooks, captions, pacing and calls-to-action * Repurpose creator content into fresh advertisements and organic posts * Add subtitles, motion graphics, sound effects and visual enhancements * Produce high volumes of creative assets suitable for testing * Collaborate with our team on creative concepts and content strategy * Organise project files and maintain efficient editing workflows * Leverage AI tools where they improve speed or creative quality --- ## Required Skills * Excellent video editing ability * Strong understanding of short-form content across Meta, Instagram, TikTok and YouTube * Experience using CapCut, Premiere Pro or similar editing software * Strong sense of storytelling, pacing and viewer retention * Ability to efficiently produce multiple creative iterations * Excellent attention to detail * Reliable communication and ability to meet deadlines --- ## Nice to Have These aren't required, but would be highly valued: * Experience with AI-assisted editing tools * Motion graphics and animation * Adobe After Effects * Canva or Adobe Creative Suite * Copywriting or script adaptation * Ecommerce brand experience * Experience working with UGC creators or influencer content * Understanding of creative testing frameworks * Familiarity with Meta Ads Manager and how creative performance is analysed *(bonus only—we're **not** looking for an Ads Manager or media buyer).* --- ## How We Work Our philosophy is simple: **Creative wins advertising.** Rather than producing one polished video, we develop multiple creative hypotheses and rapidly iterate based on performance. Typical creative experiments include: * Different opening hooks * Alternative first three seconds * Faster or slower pacing * Different benefit sequences * Caption variations * CTA variations * Thumbnail and opening-frame testing * Sound design changes * AI-enhanced editing techniques * Different aspect ratios and platform-specific formats Success in this role isn't measured by producing one great edit—it's measured by consistently generating creative ideas that improve campaign performance over time. --- ## Application Instructions To help us identify applicants who pay attention to detail, **please begin your proposal with the words "Creative First".** Please also include: * Your portfolio * 3–5 examples of short-form videos you've edited * An example where you've created multiple versions from the same source footage (if available) * Your preferred editing software * Your hourly rate * Your typical turnaround time Finally, answer these two questions: **1. Tell us about one project where you significantly improved an existing piece of content rather than creating it from scratch. What changes did you make, and why?** **2. If we gave you one 30-second video and asked you to produce five completely different ad concepts from it, how would you approach the task?** We're looking for editors who think creatively, not just technically. --- ## Upwork Settings **Experience Level:** Expert **Project Type:** Ongoing Freelance (Potential Long-Term) ### Skills * Video Editing * Short-Form Video Editing * CapCut * Adobe Premiere Pro * Adobe After Effects * Motion Graphics * AI Video Editing * Social Media Content * Instagram Reels * TikTok Video * YouTube Shorts * Content Repurposing * Creative Strategy * Copywriting (Preferred) * Ecommerce Marketing (Preferred) * UGC Content Editing * AI Workflow Automation (Preferred)