Creative/Digital Partner Needed — “Medicare in 5” Video + Lead Generation Funnel

On10 Solutions is looking for a creative/digital partner to develop Medicare in 5, an approximately five-minute digital Medicare explainer AND the lead-generation funnel around it. Think of the digital funnels where a viewer sees an intriguing short social-media ad, clicks through to a branded landing experience, watches a compelling educational video/webinar, and is then encouraged to provide information or take the next step This is not simply a video-production project. The business objective is to create a reusable digital asset that educates prospective Medicare consumers, builds trust and generates qualified/warm Medicare leads for personal follow-up by On10 Solutions. THE CONCEPT Medicare in 5 will provide a fast, clear and engaging introduction to Medicare basics in approximately five minutes. On10 Solutions already has extensive Medicare educational content and will provide the approved subject matter, brand assets, compliance language and narration/voiceover. We are looking for a creative partner who can take that material and bring it to life. The video should feel: - Smart and sophisticated - Fast-moving and engaging - Warm and conversational - Contemporary - Visually memorable - Occasionally humorous when appropriate - Easy to understand without feeling childish - Human and personable rather than overly corporate We are open to creative combinations of motion graphics, kinetic typography, illustration, photography, icons, animation, sound and other visual storytelling techniques. We do not want a PowerPoint-style presentation, generic corporate training video, stereotypical “senior citizen” advertising, childish cartoon, talking-head presentation or AI avatar reading a script. WE WANT YOUR CREATIVE INPUT We are intentionally not providing a frame-by-frame storyboard. On10 will provide the Medicare content and approved narration. We want our selected creative partner to propose the visual concept, pacing, motion language, transitions and creative approach. The finished piece should establish: MEDICARE IN 5 Presented by On10 Solutions as a recognizable digital property that could potentially develop into an ongoing content series. Narration will use the founder's own voice. THIS MUST GENERATE LEADS The primary business objective is qualified Medicare lead generation—not simply video views. We want the selected partner to build the digital experience surrounding the video as well. The desired customer journey is approximately: Facebook/Instagram/QR Code/Email → Medicare in 5 → Interested Viewer → Medicare Interest/Qualification Form → Qualified Lead → Personal Follow-Up by On10 Solutions We are NOT looking to replace the human interaction with a chatbot. Once a prospect expresses genuine interest, a real person from On10 Solutions will personally follow up. COMPLETE PROJECT SCOPE Ideally, one freelancer or small team will provide: 1. Creative Direction & Video Production - Approximately 5-minute Medicare in 5 motion-graphics explainer - Creative concept and visual direction - Animation/motion graphics - Typography/graphics/illustration/imagery as appropriate - Client-provided voiceover integration - Music/sound design where appropriate - Captions/subtitles - On10 branding - CMS/Medicare compliance disclosures supplied by On10 incorporated as required 2. Landing Experience - Branded Medicare in 5 landing page - Video available to watch on demand - Clear lead-generation CTA - Mobile-friendly experience 3. Lead Capture - Short Medicare interest/qualification form - Capture of prospect information and reason for seeking Medicare assistance - Appropriate consent/contact fields supplied or approved by On10 - Lead information delivered to an appropriate Sheet/CRM/database - Immediate notification to On10 when a new lead is submitted 4. Follow-Up/Scheduling Path - Ability to route appropriate prospects into personal follow-up and/or scheduling - No chatbot required 5. Basic Tracking We want to be able to evaluate whether the funnel is actually producing business. At minimum, please advise how you would track relevant measures such as: - Landing-page traffic - Video engagement where technically feasible - Lead-form submissions - Qualified leads - Conversion actions 6. Social/Advertising Readiness The experience should be suitable for traffic coming from: - Facebook/Instagram advertising - Social media posts - Email - QR codes - Website - Community/event marketing Please also indicate whether you can create short promotional cuts from the main video for use in social advertising. MEDICARE COMPLIANCE This is Medicare-related marketing. On10 Solutions will provide the required/current CMS, TPMO and other approved compliance/disclaimer language. The selected partner is not expected to determine Medicare regulatory requirements, but must be able to incorporate required visual and/or audio disclosures into the final video, landing experience and lead-capture process as directed. Compliance/disclosure elements should remain reasonably editable because required language may change. PROJECT PROCESS We prefer one point of contact and one person/team accountable for the completed system. Please tell us clearly which portions of the project you can complete yourself/in-house and whether any portion would need to be subcontracted. We expect to complete the project in milestones. For video production, our preferred first production milestone is approximately the first 60 seconds of the eventual five-minute video so that the creative direction can be approved before completing the remaining production. This is a paid project milestone, not a request for free sample work. FINAL DELIVERABLES At minimum: - Approximately 5-minute completed Medicare in 5 video - 1080p HD master - Web/social-ready MP4 - Captions/subtitles - Editable/source project files - Functional Medicare in 5 landing page - Functional lead/qualification form - Lead notification/data-capture workflow - Basic conversion/tracking setup - Mobile testing - End-to-end testing of the customer journey - Documentation/access necessary for On10 to maintain the finished system Please separately price optional short-form social/ad cuts if not included. WHEN APPLYING, PLEASE INCLUDE 1. 2–3 portfolio examples most comparable to this project. Please do not send a general portfolio without identifying the relevant pieces. 2. Your initial thoughts on the creative direction you would explore for Medicare in 5. 3. Examples of landing pages, lead funnels or conversion experiences you have built. 4. Which parts of this complete project you can handle yourself/in-house. 5. Your proposed total project price and milestone breakdown. 6. Number of revision rounds included. 7. Estimated timeline. 8. What software/platforms you recommend for the landing page, lead capture and tracking, and why. 9. Any recurring software/hosting costs we should anticipate after launch. 10. Whether editable/source files and full account/access ownership are included at project completion. Potential for ongoing work: If Medicare in 5 performs successfully, On10 Solutions may expand it into additional short-form educational/lead-generation content and ongoing digital campaigns.