Creative Director / Film Director for Surreal Eid Puppet Theatre Campaign

# Creative Director / Film Director for Surreal Eid Puppet Theatre Campaign We are looking for an experienced **film director / creative director** to lead the development and production of a cinematic Eid campaign for our children’s brand. The campaign is based on an original story titled **“The Eid Puppet Theatre”** and will launch alongside our Eid pyjama collection and storybook. We are looking for someone who can take the concept and transform it into a beautifully directed, surreal, theatrical campaign film — not simply someone to film the product. The final result should feel like a **short cinematic fairytale**. ## The Concept The campaign takes place on the night before Eid. Children are wearing their new Eid pyjamas and waiting excitedly for the morning. Before falling asleep, they notice a mysterious light outside their window. At the end of the street, a puppet theatre has suddenly appeared. It has deep red velvet curtains, glowing stars, golden moons, lanterns and a magical entrance inviting the children inside. Their Eid pyjamas become their “ticket” to the theatre. Once they enter, the small puppet theatre transforms into a surreal dream world filled with oversized moons, floating lanterns, puppets, stars, sweets, theatrical scenery and impossible movements. The puppet characters begin to come to life. The story continues until the children are asked to close their eyes for the “final scene.” When they open them again, they are back in their beds on Eid morning. The theatre has disappeared. The only evidence that it existed is a small golden star left on each child’s pillow. ## Voice-Over Story The story itself will be used as the **voice-over narration throughout the film**. The visuals should follow and interpret the narration cinematically rather than feeling like a literal scene-by-scene commercial. We want the director to use the voice-over as the foundation for the visual storytelling, pacing, transitions and emotional build of the campaign. ## Character & Pyjama Integration This is extremely important: **All puppet characters and illustrated characters appearing in the campaign must be the same characters featured on the pyjama prints.** The campaign world should feel as though the artwork printed on the pyjamas has suddenly come to life. For example: - Characters illustrated on the pyjamas should appear as physical or animated puppet characters. - Stars, moons and decorative elements from the prints can appear within the theatre. - Elements from the pyjamas may transform into real objects within the dream. - The theatre world should visually connect back to the prints and artwork of the collection. There must be strong visual consistency between: **The pyjamas** **The characters** **The storybook** **The puppet theatre** **The campaign film** We will provide the original artwork, character designs and pyjama prints. ## Visual Direction We are NOT looking for a traditional children’s fashion commercial. We want the campaign to feel: **Surreal** **Cinematic** **Dreamlike** **Theatrical** **Elegant** **Magical** **Slightly mysterious** **Imaginative** **Visually sophisticated** The visual world should feel like stepping inside a dream or an elaborate theatrical production. Possible visual elements include: - A mysterious puppet theatre appearing at night - Red velvet theatre curtains - Large theatrical sets - Oversized moons - Stars suspended from the ceiling - Floating lanterns - Puppet strings - Puppets coming to life - Characters stepping out of illustrations - Pyjama artwork transforming into real objects - Stars leaving the pyjamas and floating through the theatre - Sweets falling like shooting stars - Surreal scale changes - Impossible movements - Dramatic theatrical lighting - Practical effects combined with VFX - Cinematic transitions between reality and the dream world We are open to the director developing additional surreal ideas as long as they remain consistent with the story and collection. ## Arabic Eid Theme The campaign is deeply rooted in an **Arabic Eid setting**, so cultural authenticity is very important to us. We are looking for a refined interpretation of Eid through an Arab visual lens — not a stereotypical or overly traditional representation. We want the world to feel elegant, magical and cinematic while still feeling culturally authentic. We will work closely with the director and provide all necessary support and references, including: - Arabic cultural references - Character artwork - Pyjama prints - Styling direction - Costume references - Props - Architectural references - Eid visual references - Arabic details - Set inspiration - Overall creative guidance We will remain involved throughout the creative development to ensure the campaign feels authentic and consistent with the brand. ## Director’s Role We are specifically looking for a **director who can lead the campaign creatively from concept through final film**. The director should be able to translate the story into a strong cinematic visual narrative and direct: - Children - Puppet characters - Performance - Movement - Camera language - Blocking - Pacing - Transitions - Storytelling - Atmosphere - Emotional moments - Surreal sequences The director should also be comfortable collaborating closely with: - Director of Photography / Cinematographer - Art Director - Production Designer - Set Designer - Puppet Designer / Puppet Makers - VFX Artists - Stylists - Editors - Sound Designers - Voice-over team We want one strong creative vision connecting every department. ## Creative Development We would like the selected director to help develop: - Creative treatment - Visual treatment - Story interpretation - Shot list - Storyboard - Moodboard - Set concepts - Puppet theatre concept - Character integration - Visual transitions - Surreal moments - Camera direction - Lighting direction - VFX approach - Sound and music direction We already have the core concept, story and artwork. We are looking for someone who can **elevate it into a sophisticated cinematic campaign**. ## Deliverables The scope may include: - Creative treatment - Storyboard / visual storyboard - Campaign direction - Production direction - Main campaign film - Cinematic editing - Colour grading - Sound design - Voice-over integration - VFX / surreal effects - Social media edits - Short vertical versions / reels - Teaser content Exact deliverables can be finalised with the selected director depending on their production capabilities. ## Who We Are Looking For We would love to work with someone who has experience in one or more of the following: - Cinematic fashion campaigns - Luxury campaigns - Surreal filmmaking - Narrative commercials - Children’s campaigns - Theatre-inspired productions - Fantasy storytelling - Art direction - Practical effects - VFX - Puppet-based filmmaking - Highly stylised commercial films A strong sense of **storytelling, art direction, composition and visual world-building** is essential. Experience directing children is a major advantage. ## When Applying Please include: - Your directing portfolio / reel - Relevant cinematic campaigns - Any surreal, fantasy or theatrical work - Examples of art-directed commercials - Experience directing children, if applicable - Your location - Whether you work with your own production team - Whether you can support art direction, set design and VFX - Your proposed creative and production process We are especially interested in directors who enjoy building **complete visual worlds**, rather than simply shooting beautiful product footage. The goal is to create a campaign that feels memorable, magical and cinematic — a world children feel they have stepped into, and a world directly inspired by the characters and illustrations of our Eid pyjama collection.