Creative Director for A Community Based Platform

We are looking for an experienced Creative Director or Product Strategist to help turn an early-stage concept into a clear, commercially viable digital platform. This role goes beyond UI/UX design. We need someone who can understand the business goals behind the idea, challenge assumptions, ask the right questions, and help determine what the first version of the product should include. You will work closely with our team to shape the product strategy, define the MVP, and establish a clear creative and functional direction. Additional project details will be shared with shortlisted candidates. What you’ll do -Understand the concept, target users, and broader business goals -Help define the platform’s positioning and core value proposition -Research relevant platforms, competitors, and market opportunities -Identify and prioritize the essential MVP features -Recommend the best structure, user journeys, and functionality -Establish the overall creative and product direction -Collaborate with UX/UI designers and developers -Review concepts and designs to ensure they support the business goals -Create a clear strategic roadmap for the first version of the platform We’re looking for someone who -Has experience shaping early-stage digital products or platforms -Understands both creative direction and business strategy -Can translate a broad concept into a focused, actionable product plan -Asks thoughtful questions and challenges ideas when necessary -Has experience with community-based or user-generated-content platforms -Understands UX/UI principles, even if hands-on design is not their primary role -Communicates clearly and works collaboratively -Can complete the initial strategy phase within 2–3 weeks This project covers product strategy, creative direction, and planning. Development is not included at this stage. Please begin your proposal with the words tiny briefcase. Please also include: 1. A short introduction 2. Examples of digital products you helped shape or launch 3. Your role in defining their business and product strategy 4. Any experience with community-based platforms 5. Your estimated hours for the initial strategy phase 6. Your availability over the next three weeks