Creative Lead — TikTok Marketing Campaign for AI-Powered Project Management Tool

We're looking for a creative lead to conceptualize and produce a TikTok marketing campaign for our project management tool, which combines task/workflow management with built-in AI features. You'll get up to speed on our product and audience, then take ownership of turning that understanding into engaging content. What you'll do: - Learn our product inside and out, along with who we're trying to reach - Conceptualize a TikTok campaign strategy that translates our product's value into engaging, native-feeling content - Collaborate with our developers to accurately represent product features and AI capabilities - Record and produce TikTok videos, managing the process from concept to final cut What we're looking for: - Proven experience marketing SaaS or software products — you understand how to make software feel tangible and exciting on camera. - Working knowledge of AI concepts and terminology, enough to accurately and compellingly explain AI-driven features to a general audience - A strong portfolio of TikTok or short-form video content, ideally in tech or productivity spaces - Ability to work independently, from concept development through production and editing - Strong communication skills for collaborating with a technical (developer) team Nice to have: - Experience with productivity, project management, or workflow tools specificall