Ad Creative Specialist — Lead Generation Ads (Facebook & Instagram)

We're a growing marketing agency looking for a skilled Ad Creative Specialist to create high-converting ad creatives for our clients, mainly for Facebook and Instagram campaigns. We're not just looking for someone who can edit videos or design graphics — we want someone who understands marketing psychology, direct response advertising, and what makes people stop scrolling and take action. You'll work across multiple clients and industries, so creativity, adaptability, and strategic thinking are key. What You'll Do Create high-converting image and short-form video ads (15–60 sec) for Meta Use AI tools to speed up and improve production Develop multiple creative concepts per campaign Research competitors and industry trends before creating Identify winning hooks, angles, and offers for each client Build variations for A/B testing Design for lead gen, bookings, and sales Keep everything mobile-first and platform-optimized Refine creatives based on performance data What We're Looking For Experience with: Meta advertising (Facebook & Instagram) Direct response marketing AI-powered video creation/editing Motion graphics & graphic design Copy placement and visual hierarchy Short-form and UGC-style content Performance marketing Required Skills Professional video editing & graphic design AI video generation/editing tools Premiere Pro, After Effects, CapCut, Canva (or similar) Photoshop or Illustrator Strong grasp of marketing psychology and buyer behavior Ability to produce multiple variations quickly Excellent communication, fluent English What Success Looks Like Your creatives should: Grab attention in the first 3 seconds Communicate the offer clearly Use strong hooks and compelling visuals Drive high CTR and qualified leads Look modern, premium, and trustworthy We want someone who thinks like a marketer, not just a designer. Typical Deliverables Multiple image and video ad variations Different hooks and opening sequences Different messaging angles Multiple aspect ratios (1:1, 4:5, 9:16, 16:9) Source files on request Bonus Points Experience with automotive, home services, or local businesses Lead generation campaign experience Performance creative testing background To Apply, Please Include Your portfolio of Meta ad creatives Examples of image and video ads you've made Any results you've driven (CTR, CPL, ROAS, conversions, etc.) Start your proposal with the word "Creative" so we know you read the full post We're looking for a long-term creative partner to consistently deliver high-converting ad creatives across multiple client accounts.