Creative Strategist (DTC Apparel) - E-Commerce

We're a menswear brand built for bigger guys — think the True Classic / Breeze category. We make clothes that actually fit and flatter, and our ads need to hit that same nerve: confidence, fit, real bodies. What you'll do: Own creative strategy end-to-end: research, ideation, briefs, hooks, iteration, and scaling winners across Meta/TikTok for a fast-growing DTC apparel brand. Huge plus: You've worked with brands in men's essentials / apparel for bigger body types (True Classic, Breeze, or similar) — or in shapewear (Shapermint, Spanx, etc.). If you understand how to sell fit, comfort, and confidence to people who've been ignored by mainstream sizing, you're exactly who we're looking for. Hard requirements to apply (no exceptions): Show your proof. Submit the ad you've run with the highest spend — minimum $10,000 spent on a single ad. Include a screenshot of the spend/metrics and a short breakdown of how you ideated it: the insight, the angle, why it worked. List the brands you've worked with. Past DTC brands only — name them. Apparel/shapewear brands front and center. Record a Loom. Walk us through requirement #1 on camera — show the ad, the numbers, and talk us through how you ideated it, why it worked, and what you'd do differently. 3–5 minutes max. We want to see how you think and communicate, not a scripted pitch. Applications missing any of the three above will be automatically rejected. No portfolio links, no "happy to hop on a call" no agencies. — the proof IS the application.