Creative Strategist DTC

Creative Strategist — AtlasBrands **About us** We are a portfolio of DTC brands. In just 5 months we've scaled from zero to $3M MRR, and we're preparing to hit $100M by the end of 2026. We currently run 2 brands and are adding 8 more within the next 2 months — you'll be a core part of scaling and building that portfolio, not just one SKU. **The role** This is not a traditional Creative Strategist role. You won't be writing scripts for an already-scaling brand — you'll be scaling offers from near scratch to five figures a day in ad spend, fast. You'll have full autonomy, own entire brands and SKUs on Meta, and learn directly from a team that has personally managed $30M+ in ad spend. **What you'll do** Own the creative growth of two or more offers — from offer validation to scale — treating each like your own front-end P&L. Write 5-6 new video ad scripts per day, consistently, across multiple personas and formats (VSL, claymotion, BOFs, statics). Analyze ad account data daily to identify what's working, what's dying, and where the next winner is coming from. Read Meta ad account data daily — hook rate, thumbnail ratio, CPP, CPM, CTR — and translate it directly into creative and scaling decisions. **How you'll succeed** A high hit-ratio on the scripts and statics you ship. Ad account metrics (hook rate, thumbnail ratio, CPP, CPM, CTR) that consistently move in the right direction. Offers you own progressing from validation to five figures a day in ad spend. Testing pipelines and creative systems that keep moving without needing to be chased. **What you bring** 3+ years in direct response copywriting/creative strategy or similar. Comfort reading and acting on Meta ad account data — hook rate, thumbnail ratio, CPP, CPM, CTR. Able to sustain 5-6 scripts a day with a high hit-ratio — you've operated at this velocity before. High sense of ownership — you don't wait to be told what to do, you see the gap and fill it.