Creative Strategist — Direct Response (Health & Beauty) Dropshipping Business

Creative Strategist — Direct Response (Health & Beauty) Dropshipping Business Remote · Paid Trial → Full-Time WHO WE ARE We sell health, wellness, and beauty products across different markets. We run direct-response acquisition on Meta using long-form advertorial funnels. We are profitable, lean, and we test relentlessly. We are not a brand agency. We do not do mood boards. Everything we make is judged by one thing: selling an emotion. THE ROLE Most creative roles here end when a product is validated and being scaled. Yours begins there. We have a separate team that produces and tests the first round of creatives for a new product. Once a product proves itself as a winner, it goes into scaling, and that is where the journey starts. The original winning creatives eventually burn out. Without a steady supply of genuinely fresh creatives, formats, angles, and hooks, the product decays instead of continuing to scale. You own that supply. Your job is to keep proven winners alive and growing by developing fresh concepts, angles, and hooks that outperform the ads that got them there. WHAT YOU'LL OWN • The outcome: the win rate of creatives you launch for scaling products, not simply "briefs delivered." • Deep research into the customer behind each winning product: the fear, the desire, the objection, and the belief that actually drives the purchase. We start from the customer, never from the product's features. • New angles for products whose current creatives are burning out, informed by what already won and why. • Clear, specific creative briefs, hook, structure, framing, pacing, and proof, for editors and creators to execute against. • Competitor and market analysis using Meta Ads Library, Anstrex, and whatever else gets you the insight. • Reading performance data (CTR, CPA, ROAS) and turning it into the next concept, not just a report. WHAT WE'RE LOOKING FOR Required: • 3+ years of experience in direct-response performance marketing. • High-level copywriting knowledge. • A real track record of ads that you have successfully scaled, backed by numbers. This must be demonstrated during the application process. • A strong grasp of consumer psychology and awareness stages. You can explain WHY an ad worked, not just that it did, and you know how to extract winning variables and use them to build new winners. • Fluent English, both written and spoken. • Comfortable in a test-and-learn environment where most concepts lose, and understanding that this is part of the process. Nice to have: • Experience in the health, wellness, and/or beauty niches. • Experience with advertorial funnels, not just standalone ad creatives. COMPENSATION We believe exceptional people should be rewarded fairly. Compensation will be determined based on your experience, previous results, and the value you can demonstrate. If you have a proven track record of creating concepts that successfully scale winning products, we're committed to offering competitive and fair compensation that reflects your impact. For the right person, this is a long-term opportunity to become a key part of a lean, high-performing team where your work directly influences business growth. TOOLS & HOW WE WORK You'll work with tools such as: • Discord • Google Sheets • Meta Ads Library • Anstrex • Meta Business Manager • GetHookd.ai WHAT YOU CAN EXPECT • Weekly calls and open collaboration. • A positive, ambitious, and professional team that genuinely enjoys building great things together. • A culture focused on growth, not only for the business, but for every person on the team. • Honest, direct feedback that helps everyone improve. • The freedom to be yourself and bring your own ideas to the table. • We believe the best ideas can come from anyone, so we actively encourage feedback and input from every team member. • Clear KPIs and high standards, while giving you the ownership to make an impact. • Fast decision-making, short communication lines, and zero unnecessary meetings. THINK YOU'RE THE RIGHT FIT? If you're passionate about consumer psychology, obsessed with direct response, and believe you can consistently develop concepts that keep winning products scaling, we'd love to hear from you. When you apply, don't just send us your CV. Tell us a little about yourself. We'd love to know who you are, what drives you, why this role excites you, and what kind of work you're most proud of. Most importantly, show us what you've built. Show us examples of ads or creative concepts you've worked on, the results they generated, and explain WHY you believe they worked. Let's see if we're a great fit. We look forward to hearing your story and reviewing your application.