Creative Strategist (Direct Response) | Lead Generation | Legal & Financial

We’re looking for an elite Direct Response Creative Strategist to help us scale paid social advertising in the lead generation space. Our primary clients are in the legal and financial verticals, so experience creating performance-driven ads in these industries (or similar lead generation businesses) is a major plus. This is not a video editing or graphic design role. We already have the production infrastructure in place. We produce 100+ ads every day and provide dedicated editors, proven SOPs, winning formats, high-performing hooks, angles, and creative frameworks. Your job is to generate high-converting concepts at scale. What You’ll Do Create winning ad concepts for Meta and TikTok. Develop new hooks, angles, scripts, and offers based on proven winners. Iterate on existing creatives instead of constantly reinventing the wheel. Work alongside our editors to rapidly bring concepts to life. Analyze creative performance and continuously improve output. Produce a high volume of quality concepts in a fast-moving environment. What We’re Looking For Strong understanding of direct response marketing. Experience in lead generation, not just eCommerce. Experience creating ads for legal, financial, insurance, home services, or other lead generation businesses is highly preferred. Ability to recognize why creatives work and systematically scale winning concepts. Strong understanding of hooks, consumer psychology, objections, offers, and messaging. Comfortable producing a high volume of concepts while maintaining quality. Thrives in a fast-paced, high-performance culture where speed and execution matter. We Already Provide Video editors Proven ad formats Winning hooks and angles SOPs and creative systems Performance feedback A constant flow of work Your job is to take what’s already working and scale it through better concepts and iterations. This Role Isn’t For You If… You’ve only worked with eCommerce brands. You need days to develop a single concept. You focus more on aesthetics than performance. You struggle with rapid feedback and iteration. This Role Is For You If… You love direct response. You think in hooks, angles, and offers. You enjoy shipping work quickly. You can consistently generate winning concepts at scale. You want to work with a team producing 100+ ads per day. To Apply Please include: Examples of direct response ads or scripts you’ve created. The industries you’ve worked in (especially legal, financial, insurance, or lead generation). A brief overview of your creative process. Your favorite direct response ad from the past year and why you think it worked. If you’ve helped scale lead generation campaigns through creative strategy—not just editing—we’d love to hear from you.