DR Creative Strategist (META) | Fitness/Health Niche | Long Term

We need someone who can build an entire ad set from one idea, not three variations of the same hook. We're a DTC brand in the health and fitness space, US market, currently doing around $90k/month and scaling. We run Meta. Almost all of our growth comes from creative, which means the person writing the briefs is the person who decides whether next quarter works. How we work: Read this part carefully, because it's different from most brands. Most advertisers build an ad set with three ads in it, all the same concept, just a different hook on the front. We don't do that anymore. We build one ad set containing 25–30 completely unique ads, all covering one angle for one persona, mapped across the full awareness ladder - unaware, problem aware, solution aware, product aware, most aware. TOF through BOF. Every ad is a different format and a different job: founder story, mechanism explainer, statistic card, before/after, us-vs-them, review wall, UGC testimonial, offer, straight CTA. No two ads in the set are the same execution. The point is to hand Meta the complete package inside one ad set, so it can serve the right asset to the right person at the right stage and we get the most out of consolidation. It only works if the creative genuinely covers the whole journey. Which is where you come in. What you'd actually be doing Taking one angle and one persona and building the full 25–30 ad brief set around it For every ad: awareness stage, funnel position, format (image or video), what it looks like shot by shot, and the specific job that ad does in the set Writing the video scripts, VO, timing, on-screen visuals, hook variants Writing creator briefs we can send straight to our UGC talent Going deep on the avatar: research, reviews, forums, competitor ads, customer replies. We want you living in the customer's head, not guessing from a Google Doc Bringing us new angles, not just executing the ones we hand you Reading performance data with us and deciding what the next set should be We're looking for someone who Has written direct response ad creative that actually ran on Meta and actually spent. Portfolio required Understands awareness stages as a working tool, not a diagram they saw on Twitter Can write in a real human voice, our customers are American men in their late forties and fifties. If your copy sounds like AI or like a 25-year-old marketer, it won't land Writes fast and writes a lot. This is a volume role. 25–30 briefs is one batch, not one quarter Takes feedback on the work without taking it personally Is comfortable being measured on whether the ads win This is probably not for you if You want to do brand strategy, positioning decks, or moodboards You need a full brief from us before you can start working You've only done organic social or influencer content You want to send us three concepts and call it a batch Where this goes We're starting this as contract work, batch by batch, so we can both see if it fits. If it does, and if the creative performs, there's a full-time position in the company for the right person. We're a small team and we're growing quickly. The person who ends up owning creative here will have a lot of say in how the brand scales.