Creative Strategist Wanted Help Us Scale Meta Ads

About the Role: We’re looking for a Creative Strategist who is equal parts data-driven analyst and storytelling marketer. You’ll be responsible for crafting performance-focused creative strategies across paid and organic channels, breaking down what works and why—and guiding our creative team toward content that converts. You should have a strong grasp of platform trends (TikTok, Meta, ) and the ability to translate raw data into actionable creative decisions. This is a high-impact role with direct visibility into campaign performance. What You'll Do: Analyze platform trends across organic and paid to determine what creative types are performing best Audit ad creatives based on format, message style, hook, editing tactics, and overall structure Write or guide direct-response copy and creative briefs that are optimized for performance Work closely with content creators, editors, and media buyers to execute and iterate on winning ads Use data to diagnose creative performance: think hook rate, CTR, thumbstop ratio, hold rate, and cost per purchase Develop and refine creative testing frameworks to scale what’s working BONUS: Channel your inner customer—embody our target demo to build relatable, resonant messaging Key Requirements: 3+ years in creative strategy, growth marketing, or performance content skincare niche MUST) Deep knowledge of paid social platforms (especially TikTok, Meta, and YouTube) Able to balance qualitative storytelling with quantitative analysis Experience breaking down KPI performance and delivering actionable creative insights Strong understanding of psychology, marketing hooks, and why people buy Excellent written communication and presentation skills Bonus points if you’ve worked in UGC, ads creative studios, or with content creator pipelines