Creative UGC Strategist

ABOUT UGC FACTORY UGC Factory is the creative partner behind some of the fastest-scaling DTC brands on the internet — Everyday Dose, Oreo, HUEL, ARMRA, Harry's, BlueChew, and 500+ others. We specialize in real human UGC that actually converts because it feels like a real person talking, not a prompt. We do not ship AI-generated slop. Where we do lean into AI is strategy and data: AI processes performance, surfaces patterns, and pressure-tests angles faster than any human can. We want strategists who know how to turn that into money. THE ROLE We’re hiring a Creative Strategist to own creative strategy across a portfolio of active DTC brands. You’re not “overseeing” a department. You’re in the seat — decoding what’s working, building briefs, and shipping the next batch of tests. This is a craft role with serious leverage. You bring the taste, pattern recognition, and AI workflows. We bring the brands, the production engine, and the data. You’ll be measured on: - Ad-level performance across your accounts - Speed from insight → brief → live tests - Quality of your angle maps and playbooks WHAT YOU'LL DO - Own creative strategy for multiple DTC client accounts end-to-end - Translate performance data into clear hooks, angles, and concepts for the next round of ads. - Build briefs that human creators can actually execute: authentic, specific, and on-trend. - Use AI to compress research, mine ad libraries, analyze winners, and stress-test angles. - Spot patterns across accounts and turn them into repeatable playbooks the whole team can use. - Stay ahead of what’s working on Meta and TikTok and bring those insights back into our system. MUST HAVE'S - Real reps in DTC creative strategy or performance marketing (agency, brand, or freelance). - Proven ability to call winning vs. weak ads before the data comes in — and explain why. - Heavy, fluent AI usage: ChatGPT, Claude, Perplexity, custom GPTs, scraping, automation. Not “I’ve used ChatGPT” — workflows you’ve actually built and use. - Performance-first brain: you care about what converts, not what wins awards. - Conviction that authentic, human UGC is the format that wins — and you can make it win. - Organized operator: multiple accounts, zero dropped balls, tight documentation. - Comfortable in ClickUp, Airtable, Slack, Notion, and modern ad libraries. NICE TO-HAVE'S - Experience in supplements, wellness, or telehealth - Familiarity with Meta Ads Manager and TikTok Ads reporting - Any exposure to AI agent workflows, scraping, or internal tools COMPENSATION - Part-time role - Up to $3,500 / month - Setup: async-friendly, high-autonomy, high-responsibility environment APPLY Show your work. A Loom is required. In it, walk us through a real AI-powered workflow you use today: how you mine a winning ad, dissect an account, build an angle map, or pressure-test a hook. We’re not looking for “I use AI.” We’re looking for: “Here’s how I use AI to extract better strategies, faster, and turn them into tests that win.” If you’re elite at this, it will be obvious in the first 60 seconds.