Creator Outreach & Partnerships Coordinator — Consumer Wellness Brand

Overview We are building a premium consumer wellness brand and are looking for a highly organized, resourceful Creator Outreach & Partnerships Coordinator to help build our creator network. Your primary responsibility will be identifying relevant creators, researching them carefully, organizing qualified prospects, conducting personalized outreach, following up consistently, and helping move potential creator relationships from discovery to conversation. This is not mass influencer spam. We are interested in building genuine relationships with creators who fit the brand, its audience, and its aesthetic. Quality of outreach matters more than simply sending a high number of messages. What You'll Do Creator Research - Identify relevant creators across Instagram, TikTok, YouTube, and other appropriate channels - Find creators within specific audience, content, aesthetic, and demographic criteria - Evaluate creator quality beyond follower count - Review engagement, content quality, brand fit, audience relevance, posting consistency, and authenticity - Identify micro, mid-sized, and larger creators when appropriate - Locate creator contact information and preferred outreach channels - Maintain an organized creator prospect database Outreach - Send personalized creator outreach via email and/or DM - Customize outreach based on the creator rather than sending generic copy - Track every contact attempt - Conduct structured follow-ups - Identify interested creators and escalate qualified conversations to our team - Keep communication professional, warm, concise, and on-brand Pipeline Management You will help maintain a clear pipeline including: - Creator identified - Researched - Qualified / rejected - Contact information found - Initial outreach sent - Follow-up 1 - Follow-up 2 - Responded - Interested - Negotiation / internal review - Approved - Product/sample sent - Content pending - Content delivered - Relationship ongoing Accuracy and organization are extremely important. What We Are NOT Looking For This is not a role for someone who: - Scrapes thousands of accounts and blasts the same message to everyone - Judges creators primarily by follower count - Sends obvious AI-generated outreach without reviewing it - Cannot explain why a creator fits a brand - Has poor written English - Requires constant supervision to maintain a pipeline - Marks activity as complete without keeping accurate records We would rather contact 50 highly relevant creators correctly than 500 poorly selected creators. Ideal Candidate You should have: - Experience with influencer marketing, creator outreach, partnerships, PR outreach, lead generation, or similar work - Excellent written English - Strong internet research skills - Strong attention to detail - Excellent spreadsheet/database hygiene - Familiarity with Instagram, TikTok, and YouTube creator ecosystems - The ability to recognize high-quality content and brand fit - Confidence communicating professionally with creators and their representatives - Strong follow-up discipline - Ability to work independently using clear criteria and SOPs Experience with consumer brands, wellness, beauty, fitness, food/beverage, lifestyle, or premium DTC brands is particularly relevant. Important: This Is Research + Judgment We are not simply giving you a list of names to email. Part of your value will be your ability to determine: "Is this creator actually right for this brand?" You should be able to look at a creator and evaluate: - What they talk about - Who appears to follow them - Whether their engagement appears genuine - Their content quality - Whether they frequently promote competing products - Their apparent relationship with their audience - Whether our brand would naturally belong in their world To Apply Please answer the following: 1. Describe your previous experience with creator or influencer outreach. 2. What platforms have you primarily used to identify creators? 3. How do you determine whether a creator is a good fit beyond follower count? 4. How do you organize and track an outreach pipeline? 5. Approximately how many properly researched and personalized creator outreaches can you realistically complete in one working day? 6. Provide an example of a creator outreach campaign you worked on and explain what you personally handled. 7. What tools have you used for creator discovery, email research, outreach, or CRM/pipeline management? Please begin your application with: "CREATOR FIT" so we know you read the complete posting. Hiring Process Shortlisted applicants may receive a small paid evaluation assignment involving creator research and qualification. We are evaluating: - Research quality - Judgment - Attention to detail - Organization - Written communication - Ability to follow instructions This role can become an ongoing position for the right person as our creator program expands. Any candidate receiving confidential brand strategy, unreleased product information, internal materials, or other proprietary information will be required to execute our Mutual Non-Disclosure Agreement before accessing those materials. We are looking for someone who can eventually become a dependable part of the brand's creator-growth operation, not simply perform one-off lead generation.