Crypto/Web3 SEO lead - rank us, long-term role

Please read the last section before applying. We archive unread proposals that ignore it. ABOUT US Bluwhale (bluwhale.com) is a Web3 AI company. We run AI agents that read multi-chain wallet behaviour and act on it - portfolio management, staking, on-chain trading - on an L3 intelligence layer, with a DePIN mobile-node network and the BLUAI token. Backed by SBI Holdings. Ecosystem partners include Sui, Tezos, Cardano, Arbitrum and Movement Labs. We are hiring one person to own SEO and get us ranking properly. Long-term, not a project. WHAT WE ACTUALLY WANT Rankings. Qualified organic traffic. Signups that come from search instead of paid. Right now we are effectively invisible for the terms that matter in our category, and we want someone who treats that as their problem - who owns the number, not just the recommendations. You would own: TECHNICAL SEO. Crawl, indexation, site architecture, Core Web Vitals, schema, internal linking, canonicalisation, sitemaps. You audit it, you prioritise it, and you spec it clearly enough that our engineers can ship it without a second meeting. ON-PAGE AND CONTENT. Keyword and intent mapping, page structure, metadata, topical clusters, content briefs, and rewriting what already exists. You get direct CMS access - you make the changes yourself rather than filing a request and waiting. OFF-PAGE. Link acquisition and digital PR that suits crypto: ecosystem partners, integration pages, developer docs, listings, research citations, community and media. White-hat only. We are a funded company with a token and we are not risking a penalty for a quick win. AI SEARCH VISIBILITY. Getting Bluwhale cited by ChatGPT, Perplexity and Google AI Overviews. In our category a meaningful share of discovery already happens there, so this sits alongside classic rankings rather than replacing them. MEASUREMENT. Search Console and GA4 owned by you. A short weekly note on what moved and what you are doing next - not a 40-page dashboard nobody opens. HOW WE WILL JUDGE WHETHER IT IS WORKING - Rankings for the head and mid-tail terms we agree on together in month one - Organic sessions and, more importantly, organic signups - Indexation and technical health trending the right way - Citations in AI answers for our core queries - Whether we understand why things moved when you explain them WHAT YOU CAN AND CANNOT TOUCH You get direct access to the CMS, Search Console, GA4 and our SEO tooling, and you make content and on-page changes yourself. Anything touching application code or infrastructure goes through our engineers, so part of the job is writing tickets a developer can act on without a translation layer. Say in your proposal if that arrangement is a dealbreaker. TERMS - $20-35/hr depending on experience. Quote your real rate; we do not haggle - 10-20 hours per week, ongoing. We want this to run for years - The first month is an explicit paid trial - full rate, real work, and either side can walk away at the end with no hard feelings. After that we settle in - Fully remote, async-first. We do not mind what hours you keep as long as the work lands and you overlap with us enough to talk WHO THIS IS FOR - You have ranked a crypto, DeFi or Web3 product and can talk about the category without a glossary - You are genuinely full-stack: you can read a crawl report AND write a content brief AND run outreach - You are fluent in GEO / AI search - and can explain how you would measure an AI citation, not just claim to influence one - Ahrefs, Semrush, Screaming Frog, Search Console, GA4 - you own your own seats - You write clearly in English, and you are willing to disagree with us WHO THIS IS NOT FOR - Agencies, white-label resellers, and anyone who will hand this to a team member after we sign - Anyone whose proposal is the same one they sent to their last forty clients - Anyone selling packages, guaranteed rankings, or PBN links - Anyone who needs the industry explained before they can start HOW TO APPLY - PLEASE FOLLOW THIS EXACTLY Your proposal must be under 250 words and must contain, in this order: 1. First line: the name of one company you would treat as our main organic competitor, and nothing else on that line. 2. Then, in three or four sentences: open bluwhale.com and tell us the single biggest thing holding it back in search right now, and how you would fix it. Be specific. We do not expect a full audit in a proposal - we expect evidence you actually looked. 3. Then: your hourly rate and how many hours per week you can genuinely commit. Do not include: case-study links, live report dashboards, portfolio URLs, a list of your services, or a request for our website URL - it is at the top of this post. We read every proposal that follows these three steps. We archive, unread, every proposal that does not.