Custom Lettering Artist Needed for MMA Fighter Brand Identity
Worldwide
We’re looking for an experienced lettering artist—not an AI image generator or generic logo designer—to create a timeless identity system for an undefeated amateur MMA champion. This project is heavily inspired by traditional sign painting, Chicano lettering, lowrider culture, vintage boxing graphics, and authentic hand-drawn typography. This is not a mascot logo. This is not a clipart project. We’re looking for someone who understands custom lettering and brand identity. Deliverables The complete identity should include: • Custom PURO SÁNCHEZ wordmark • Matching PS monogram suitable for hats, sleeves, and embroidery • Matching fight crest / badge All three pieces should clearly look like they were designed by the same artist. ⸻ Creative Direction The fighter’s heritage is Mexican. His identity is built around the meanings of: PURO * authentic * fearless * all heart * no shortcuts SÁNCHEZ * family * legacy * pride His inspiration comes from the legendary Jaguar Warriors of the Aztec Empire. They represented courage, discipline, and absolute commitment in battle. The fighter sees combat as a path he recognized and committed to without hesitation. The Jaguar Warrior represents the part of him that enters a fight prepared for war, while the eagle and serpent represent recognizing a calling and having the courage to follow it. These ideas should guide the emotion of the identity without requiring every symbol to appear literally. The crest may respectfully incorporate subtle references to: * Jaguar Warrior symbolism * Aztec heritage * the eagle and serpent * Mexican identity These references should feel timeless—not cliché or tourist-style. ⸻ Printing Requirements Everything must be designed for real screen printing. • One color only • Solid black artwork • No gradients • No distressed textures • No halftones • No AI artifacts • Clean vector paths Artwork must remain clean and legible when produced as a one-color screen print through 156 mesh, including at smaller apparel sizes. ⸻ Deliverables Required AI EPS SVG PDF ⸻ Looking For Someone who has experience with: * custom lettering * sign painting * tattoo lettering * vintage sports branding * lowrider art * hand-drawn typography Please include examples of lettering work—not just logos. ⸻ Inspiration Think somewhere between: * vintage boxing apparel * classic sign painting * Chicano lettering * old-school athletic brands Not esports. Not modern tech logos. Not cartoon mascots. The goal is a mark that still looks authentic 30 years from now.
$150.00
Fixed-price- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Last viewed by client:2 weeks ago
- Interviewing:6
- Invites sent:12
- Unanswered invites:4
About the client
- USAToledo2:49 PM
- $190 total spent2 hires, 0 active
- Sales & MarketingIndividual client
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