DRM copywriter | facebook performance marketing | creative strategist

DRM Copywriter | Facebook Performance Marketing | Creative Strategist Remote. Part-time to start alongside your current role, moving to full-time as we scale. The short version This is the creative strategy lead role for our Facebook paid media team, and it lives or dies on your copy. We want a direct response writer who thinks in angles, hooks, and offers, and who can turn customer research into ads that sell. You own the creative that drives every dollar of our Meta spend, and you lead a small team to produce it: two video editors and a static ads designer report to you. You write and set the angles and briefs; they execute; you read the numbers and iterate. Most creative strategist roles cap you at a salary. This one pays you like a partner: a base fee plus 10% of total monthly ad spend at target, uncapped. We're profitable in month one at target, so when you deliver, our only incentive is to spend more. The majority of your comp comes from the commission, and it grows with the account. About the brand We're a subscription-based men's health supplement brand doing roughly $200k/month, profitable, with cash in the bank. Retention is exceptional: recent customer cohorts add around 75% on top of their first-order value within the first month, which is exactly why we can afford to pay creative talent this aggressively. We have an operating partner with serious industry connections and six figures in platform credits lined up for channel expansion (Snapchat, Amazon, native) starting next month. Creative is our bottleneck right now. That's where you come in. What you'll own The copy behind our Facebook ads: hooks, scripts, angles, and offers grounded in direct response fundamentals Full creative strategy: what to test, why, and in what order, mapped to awareness levels and market sophistication Customer research: mining reviews, forums, and competitor ads, then turning voice-of-customer into briefs and scripts Leading your team: briefing and directing two editors and a static ads designer, keeping the pipeline full and on-brand A weekly testing cadence: launch, read the metrics (hook rate, CTR, CPC, cost per checkout initiated, CAC), kill losers, iterate winners Working hand in hand with our media buyer so creative and buying move as one The target (and why it's fair) Your number is a 1.0 to 0.9 first-order ROAS including your 10% fee, which works out to roughly a $70 to $75 CAC on our AOV. Because our retention adds around 75% on top of first-order value inside month one, we're still profitable at that number even after paying your commission. Our CAC ran in the $50s for months before a recent ad account disruption, so this is comfortably within reach on this exact offer, not a fantasy target. Hit it and the 10% is yours. Who this is for You're a direct response copywriter first: you know Schwartz, Halbert, Hopkins, Caples, and you can actually apply them, not just name-drop them You're currently a creative strategist or a senior copywriter/editor ready to step up, ideally with wins in supplements, health, or wellness You think in DRM: awareness levels, market sophistication, angle iteration, offer framing, big-idea hooks You can prove it with ads you wrote and strategized and the numbers they produced You're happy to start on the side of your current role; we'll bring you full-time as spend scales How to apply We hire through Upwork, but before we talk there, please fill in our application form here: https://docs.google.com/forms/d/e/1FAIpQLScA2-6nT89S7OtpxvNLo__YFN1rvpx2VuUROXVXhsEE-nJvnA/viewform Answer every question with real numbers and real ad examples. The form gives us a clear idea of how you think before we move the conversation to Upwork, so put your effort here first. Written by Aleksandra, Talent Acquisition Specialist at DD Brands