DTC / Ecommerce Web Designer for Premium Supplement Brand — Figma Only

We are looking for a **strong DTC / ecommerce web designer** to redesign the website of a growing European wellness and supplement brand. **This is a design-only project. Development is not required.** ### About the project We are currently going through a full rebrand and will have **new brand guidelines, packaging and visual direction** for the designer to work from. Our current Shopify store uses Shrine. With the redesign, we want to move away from the typical **Shopify/theme look** and create a website that feels distinctive and recognizable as our brand. At the same time, this is an ecommerce business, so **conversion and usability are extremely important**. We don't want an overly artistic website that sacrifices the shopping experience. ### Ecommerce priorities A major goal of the redesign is **increasing AOV and encouraging customers to purchase multiple/complementary products.** The design needs to work particularly well for: * Bundles and quantity offers * Product and cart upsells * Cross-selling complementary products * Multiple flavors/variants * Allowing customers to choose different flavors when purchasing multiple units * Subscriptions * Product discovery as our range grows * Strong mobile shopping experience We offer subscriptions, but we are **not primarily a subscription-focused business**. Increasing AOV through bundles, quantities, upsells and complementary products is a bigger priority. The website also needs to **scale with the brand**. We are expanding our product range, so the design shouldn't only work for the products we sell today. ### Who we're looking for We're primarily looking for someone with strong experience designing **DTC ecommerce websites, preferably within wellness**. Relevant experience could include: **Supplements, nutrition, fitness, functional food & beverage, health, beauty or other modern wellness brands.** We're looking for someone with **excellent visual taste**, strong typography and layout skills, and a good understanding of ecommerce UX. We want the finished website to feel like a **real, recognizable brand — not a customized Shopify template.** You should be comfortable working in **Figma** and creating responsive desktop/mobile designs that can later be handed over to a Shopify developer. Shopify experience is helpful, but **design ability is considerably more important than development ability.** ### When applying Please send us **3–5 of your strongest ecommerce projects, preferably for wellness brands.** Please don't send a large generic portfolio. Also tell us: 1. Which project best represents your design ability? 2. What parts of that project did you personally design? 3. What would you need from us before starting a project like this? We will provide the selected designer with our new brand guidelines, packaging, existing website, product information and examples of websites/design directions we like.