DTC Growth Manager

We are looking for a highly analytical and results-driven DTC Growth Manager to lead the strategy, optimisation, and performance of our landing pages across multiple D2C brands. This role is ideal for someone who understands direct-response marketing, conversion rate optimisation (CRO), customer retention, and persuasive copywriting. You will be responsible for building, optimising, and scaling high-converting landing pages that drive revenue growth and improve customer lifetime value (LTV). Key Responsibilities • Own and manage the complete landing page ecosystem. • Create and optimise high-converting landing pages for customer acquisition. • Write and improve direct response copy that increases conversions. • Analyse landing page performance and identify opportunities for optimisation. • Conduct A/B testing and CRO initiatives. • Work closely with marketing, creative, and product teams. • Improve customer retention and lifetime value through landing page optimisation. • Utilise AI tools such as Claude and other productivity tools to improve workflows. • Ensure landing pages are aligned with brand positioning and campaign objectives. • Monitor key performance metrics and provide recommendations for growth. Must Have • 3+ years of experience in Landing Page Management, CRO, or Direct Response Marketing. • Strong B2C direct response copywriting experience. • Proven experience improving conversion rates and landing page performance. • Experience working with D2C/eCommerce brands. • Strong understanding of customer psychology and conversion-focused marketing. • Shopify experience. • Excellent analytical and problem-solving skills. • Strong ownership mentality and ability to work independently. Nice to Have • Experience with LTV optimisation. • Customer retention strategies. • Advanced CRO expertise. • Experience using AI tools such as Claude. • Relevant marketing, CRO, or copywriting courses/certifications