DTC Telehealth Growth Specialist

# DTC Telehealth Growth & Patient Acquisition Specialist — Cash-Pay Telehealth We are looking for an experienced **DTC Telehealth Growth / Patient Acquisition Specialist** to help launch and scale a U.S.-based cash-pay telehealth brand. This is not a general social media management position. We are looking for someone who has **direct experience acquiring paying patients/customers for telehealth, digital health, online pharmacy, weight management, or a closely related DTC healthcare business.** The right person should be capable of owning the patient acquisition strategy from **paid traffic → landing page → qualification → conversion → CAC optimization and scaling.** ## The Business We are launching a direct-to-consumer **cash-pay telehealth platform**. The model is consumer-driven rather than insurance-driven. Patients discover the brand online, complete an eligibility/qualification process, connect with a licensed provider, and receive ongoing treatment and support when clinically appropriate. Our objective is to build a predictable and scalable patient acquisition engine. ## What We're Looking For We want someone with demonstrated experience across several of the following: * DTC telehealth patient acquisition * Meta Ads * Google Ads / paid search * Landing-page optimization * Conversion-rate optimization (CRO) * Funnel strategy * Creative strategy and testing * Ad copy and messaging * Patient/customer acquisition economics * Retargeting * Attribution and analytics * GA4 / GTM / conversion tracking * Pixel/CAPI implementation or oversight * Lead/patient nurture * Email/SMS lifecycle marketing * Competitor research * Offer positioning * Healthcare advertising compliance * Scaling successful campaigns Experience marketing **cash-pay telehealth** is strongly preferred. Experience with **weight management / GLP-1 telehealth** is particularly relevant. ## What We Need You to Own ### 1. Patient Acquisition Strategy Evaluate our existing website, offer, pricing, positioning, competitors and patient journey. Develop a clear acquisition strategy covering: **Traffic → Landing Page → Qualification → Checkout/Conversion → Patient Acquisition** We want you to identify where the biggest opportunities and weaknesses are before simply spending money on advertising. ### 2. Paid Acquisition Develop, launch and optimize campaigns across the channels that make economic sense. Likely channels include: * Meta / Instagram * Google Search * Google Performance Max where appropriate * Retargeting * Other channels where you have demonstrated telehealth success We do NOT need someone who simply launches campaigns and reports CTR/CPC. We care about: **CAC, conversion rate, qualified patient volume, revenue and scalability.** ### 3. Creative Strategy Help develop a repeatable creative-testing system. This may include: * Ad concepts * Hooks * Messaging angles * Static creatives * UGC concepts/scripts * Video concepts * Landing-page messaging * Offers * Competitive positioning You do not necessarily need to personally produce every creative asset, but you should be able to direct the creative strategy based on performance data. ### 4. Funnel & CRO Analyze and improve the entire conversion funnel. This includes: * Landing pages * Calls to action * Qualification flow * Pricing presentation * Trust signals * Social proof * Checkout/conversion friction * Mobile conversion * Retargeting * Abandoned leads * Email/SMS follow-up We want someone who thinks about **conversion after the click**, not just advertising. ### 5. Tracking & Attribution We expect proper measurement from the beginning. You should be comfortable establishing or auditing: * GA4 * Google Tag Manager * Meta Pixel * Conversion API * Google Ads conversion tracking * UTMs * Funnel-event tracking * CAC reporting * Channel attribution * Landing-page conversion rates We want to understand exactly where patients are coming from and what it costs to acquire them. ### 6. Healthcare Compliance You should understand that telehealth marketing has additional restrictions compared with ordinary DTC e-commerce. Experience navigating healthcare advertising policies, prescription-related advertising restrictions, HIPAA-sensitive workflows, compliant claims, and platform policies is highly preferred. We are looking for aggressive growth **within compliant boundaries**, not shortcuts that put advertising accounts or the business at unnecessary risk. ## First 30 Days We would initially like to structure this as a **30-day paid pilot**. We expect the first month to include: **Week 1** * Full funnel audit * Competitor analysis * Tracking/analytics audit * Offer and positioning review * Channel strategy * Initial creative strategy **Week 2** * Tracking implementation/corrections * Landing-page recommendations * Campaign architecture * Creative development/testing plan * Campaign launch **Weeks 3–4** * Campaign optimization * Creative testing * Audience/keyword testing * Funnel/CRO improvements * Retargeting * Performance analysis At the end of 30 days, we expect a clear understanding of: * Spend * Leads/qualified prospects * New patients/customers * CAC * Conversion rate * Performance by channel * Performance by creative * Funnel drop-off * What worked * What did not work * What should be scaled during the next 60–90 days ## Who We DON'T Want Please do not apply if your primary experience is generic social media management. We are also not looking for someone whose strategy is simply: **"Run Meta ads and see what happens."** We want someone who understands **unit economics, funnels, conversion, attribution and scaling**. ## When Applying Please answer ALL of the following: 1. **Which telehealth or digital-health brands have you personally worked on?** 2. **What was the approximate monthly advertising spend you managed?** 3. **What CAC were you able to achieve?** 4. **What type of telehealth offer were you marketing?** 5. **Was it cash-pay, insurance-based, or both?** 6. **Which acquisition channels performed best?** 7. **Give us one example where you materially improved a landing page or funnel—not just the ads. What changed and what happened to conversion?** 8. **How do you approach creative testing for DTC telehealth?** 9. **How do you handle healthcare advertising/compliance restrictions on Meta and Google?** 10. **If you inherited a new telehealth brand with little historical advertising data, what would you do during the first 30 days?** 11. **What would you need from us to be successful?** 12. **What is included in your monthly fee, and what would require additional budget?** Please include **actual case studies or screenshots of performance where possible.** Start your application with the words: **TELEHEALTH GROWTH** Applications that do not answer the questions above will not be considered. ## Longer-Term Opportunity If the initial engagement performs well, we are interested in establishing a long-term relationship. We are not looking for the cheapest marketer. We are looking for someone who can demonstrate that they understand how to turn marketing spend into **profitable, scalable patient acquisition**.