Digital Marketing & SEO Manager (Shopify | Google Ads | Email Marketing | Content)

About the Role We are looking for a highly skilled and results-driven Digital Marketing & SEO Manager to lead our online marketing efforts for Orion Car Audio. This is a hands-on role requiring expertise in SEO, Shopify, Google Ads, email marketing, content creation, and analytics. We are looking for someone who can demonstrate measurable results, take ownership of our digital presence, and continuously improve our online sales and organic traffic. Responsibilities Search Engine Optimization (SEO) Develop and execute comprehensive SEO strategies. Perform technical SEO audits and implement fixes. Optimize on-page SEO across the Shopify website. Build and manage off-page SEO and organic backlink strategies. Maintain and monitor Ahrefs weekly. Produce weekly reports covering: Organic traffic Keyword rankings Website health Backlink profile Competitor analysis Growth opportunities Strategic Planning & Reporting Create monthly marketing plans. Coordinate and oversee marketing initiatives. Present detailed monthly performance reports with actionable recommendations. Monitor KPIs and continuously optimize performance. Email Marketing Develop and manage email marketing campaigns. Create automated customer journeys and workflows. Improve customer retention through segmentation and automation. Report campaign performance and conversion metrics. Shopify Website Management Update and optimize the homepage. Improve Shop by Series pages. Integrate YouTube content. Manage financing banners and promotional banners. Test new features before deployment. Move stable code from staging to production. Update Google Merchant Center product listings. Improve overall website user experience and conversion rates. Content Marketing Write and publish 4 SEO-optimized blog articles per month. Repurpose and repost content across marketing channels. Create written, graphic, and multimedia content supporting: SEO Product launches Brand awareness Sales campaigns Google Ads Management Create and optimize new Google Ads campaigns, including: Search Campaigns Shopping Campaigns Performance Max Display Campaigns Broad Match Campaigns Continuously optimize ROAS, CTR, Quality Score, and conversions. Produce monthly advertising performance reports. TikTok Marketing Audit all available TikTok business tools and account structure. Document account hierarchy and access permissions. Improve shop setup and resolve security/access issues. Launch, monitor, and optimize TikTok advertising campaigns. Recommend growth strategies for TikTok Shop and paid advertising. Qualifications 5+ years of experience in Digital Marketing and SEO. Strong expertise with Shopify. Advanced knowledge of technical SEO, on-page SEO, and link building. Proficiency with Ahrefs, Google Search Console, and Google Analytics. Experience managing Google Ads with proven ROI. Strong knowledge of Google Merchant Center. Experience with Klaviyo, Mailchimp, or similar email platforms. Excellent content writing and SEO copywriting skills. Familiarity with HTML/CSS is a plus. Experience with TikTok Ads Manager and TikTok Shop. Strong analytical, communication, and project management skills. Required Skills Shopify SEO Google Ads Google Merchant Center Google Analytics Google Search Console Ahrefs Email Marketing Content Creation Copywriting Blog Writing TikTok Ads Conversion Rate Optimization (CRO) What We're Looking For We want someone who is proactive, data-driven, and capable of producing measurable growth. You should be comfortable taking ownership of projects, identifying opportunities, and implementing strategies that increase traffic, conversions, and revenue. To Apply Please include: Your resume Portfolio or case studies Examples of Shopify websites you've optimized SEO results you've achieved Google Ads performance reports (if available) Email marketing campaign examples TikTok advertising experience Your expected salary or hourly rate Only applicants who can demonstrate measurable results and provide real examples of past success will be considered. Long-term employment is available for the right candidate based on performance.