Digital Marketing Specialist Needed for Taxi Business in Australia

We are looking for an experienced Digital Marketing Specialist to help grow our taxi business in Australia and generate more bookings through online channels. The ideal candidate should have experience with local SEO, Google Ads, social media marketing, Google Business Profile, content marketing, and lead generation, preferably for taxi, transport, travel, or other local service businesses. Key Responsibilities Develop and implement a digital marketing strategy targeting customers across our service areas in Australia. Improve our Google search rankings and local SEO visibility. Manage and optimise Google Ads/PPC campaigns to generate taxi bookings and enquiries. Optimise our Google Business Profile and other local listings. Create engaging content for Facebook, Instagram, and other relevant platforms. Identify effective keywords and target audiences for airport transfers, local taxi services, corporate travel, and other transport services. Track website traffic, leads, bookings, and advertising performance. Provide regular reports and recommendations to improve ROI. Requirements Proven experience in digital marketing and local SEO. Strong knowledge of Google Ads and Google Business Profile. Experience generating leads/bookings for local businesses. Understanding of the Australian market is highly preferred. Ability to provide clear reports and demonstrate measurable results. Experience in the taxi, transportation, airport transfer, or similar industry is a plus. Our goal is simple: increase online visibility, attract more local customers, and generate more profitable taxi bookings. Please include examples of similar projects you have worked on and briefly explain how you would approach marketing a taxi business in Australia , weekly, monthly hourly or fixed plans .