Digital Marketing Specialist (SEO / SEM / Social)

About us Marketsoft is a Sydney-based data management and identity verification company. We work in data, identity resolution and marketing technology What you'll work on: Technical and on page SEO — site audits, keyword research, schema, Core Web Vitals Google Ads — campaign structure, build and ongoing optimisation Measurement — GA4, Search Console, Tag Manager, and reporting that ties activity to pipeline Organic social — content planning and platform-native execution, primarily LinkedIn Working with our team to turn genuinely technical subject matter into content that ranks and converts What we need from you Real B2B experience. Consumer and e-commerce results don't translate to this audience — please don't apply with only those Technical and on-page SEO capability, not just keyword lists Hands-on Google Ads campaign build and optimisation GA4, Search Console and Tag Manager competence Organic social planning and execution Reporting against pipeline, conversion and cost per acquisition — not impressions and follower counts Enough technical literacy to write credibly about data, identity resolution and privacy, or the willingness to learn it fast Clear written English and comfort working asynchronously Nice to have LinkedIn Ads Marketing automation experience (HubSpot in particular) Conversion rate optimisation Background in data, martech or adjacent B2B technology To apply — please answer these Look at our website. Name the top three things you'd fix first and explain why those three — we're interested in your reasoning, not a checklist. Describe a B2B campaign you ran end to end. What were the numbers, and what would you do differently? How do you approach SEO for a technical subject matter you don't personally know well? Which of SEO, SEM and social is your genuine strength, and which is your weakest? (An honest answer here counts in your favour.)