Digital Marketing for Assisted Living Facilities

# Digital Marketing Expert – Multi-Business Paid Ads, Content & Growth We are looking for a highly capable **Digital Marketing Expert / Growth Marketer** to manage and optimize digital marketing across multiple businesses. This is not a role for someone who simply schedules social media posts or makes minor adjustments to ad campaigns. We are looking for someone who can **take ownership of marketing performance**, understand the economics of each business, create compelling content, continuously test new ideas, and improve lead generation and customer acquisition. ## Responsibilities * Manage and optimize paid advertising across: * Google Ads * Meta / Facebook & Instagram Ads * LinkedIn Ads * YouTube * TikTok * Other relevant platforms * Develop advertising strategies for multiple businesses with different audiences, services, and customer acquisition goals. * Continuously monitor and improve: * Cost per lead * Cost per acquisition * Conversion rates * ROAS * Lead quality * Landing page performance * Build, test, and optimize: * Campaign structures * Audiences * Keywords * Ad creative * Offers * Landing pages * Retargeting campaigns * Conversion funnels * Create high-quality marketing content including: * Social media posts * Ad copy * Short-form video concepts * Reels / TikTok / YouTube Shorts * Graphics and marketing collateral * Email campaigns * Website and landing page copy * Use AI tools aggressively to improve the speed and quality of content creation, research, campaign development, and testing. * Work with designers, video editors, developers, or other freelancers when necessary to execute campaigns. * Implement proper tracking through tools such as: * Google Analytics * Google Tag Manager * Meta Pixel * Conversion APIs * CRM tracking * Call tracking * Build simple dashboards and provide clear reporting on what is working, what is not working, and what should be changed. ## What We Are Looking For We want someone who thinks like a **business owner and growth marketer**, not simply an advertising technician. You should be comfortable managing several businesses at the same time and quickly learning new industries. The ideal candidate: * Has significant hands-on experience managing Google and Meta advertising. * Has successfully managed meaningful advertising budgets. * Understands lead-generation businesses. * Can create strong marketing copy and content. * Understands funnels, landing pages, CRO, and attribution. * Is highly analytical and makes decisions based on data. * Constantly tests new campaigns, creatives, audiences, and offers. * Understands modern AI-powered marketing workflows. * Can work independently without needing constant direction. * Communicates clearly and provides actionable recommendations. Experience marketing **healthcare, senior living, behavioral health, professional services, B2B services, or local businesses** is a major plus. ## What Success Looks Like Within the first 30–60 days, we expect you to: * Audit our existing advertising accounts. * Identify wasted advertising spend and immediate opportunities. * Improve campaign structure and tracking. * Establish clear KPIs for each business. * Develop a content and advertising calendar. * Launch new creative and campaign tests. * Reduce customer acquisition costs. * Improve lead quality and conversion rates. * Create a repeatable marketing framework that can be deployed across additional businesses. ## How to Apply Please include the following in your proposal: 1. The largest monthly advertising budget you have personally managed. 2. Examples of businesses where you significantly improved lead generation or ROAS. 3. Your strongest advertising platforms. 4. An example of a campaign where you reduced cost per lead or cost per acquisition. 5. Examples of content or ads you personally created. 6. The marketing and AI tools you use regularly. 7. How you would approach managing marketing across several different businesses simultaneously. Please begin your proposal with the words **“GROWTH MARKETER”** so we know you read the entire posting. We are looking for someone interested in a **long-term relationship** who can eventually become the person responsible for digital marketing performance across our portfolio of businesses.