Digital Ad Set Up (Meta and Google)

Need help with Meta Ads, focusing on competitor analysis and audience research. Ensure all assets are claimed in Meta Business Manager and verify and connect Meta Pix. The ideal candidate will have experience in internet marketing and marketing strategy. Meta Ads * Competitor analysis and audience research * Ensure all assets are claimed in Meta Business Manager * Verify and connect Meta Pixel and Events Manager * Install and configure Meta Pixel on website * Create ad graphics * Creation of relevant ad captions (short & long format) * Campaign development * Target audience research and persona development * Budget allocation planning across funnel stages * Build and segment Custom and Lookalike Audiences * Microsoft Clarity website tracking installation * Set up Google Tag Manager tracking * Integrate Google Analytics for website tracking * Add UTMs for cross-platform performance tracking * Set up ongoing monthly reporting structure Google Ads * Competitor analysis and market research * Keyword research and intent mapping * Creation of relevant ad copy and visual assets * Audience targeting and segmentation * Campaign development (1–2 campaigns to launch) * Google Tag Manager tracking setup * Microsoft Clarity website tracking installation * Google Analytics integration and setup * Set up ongoing monthly reporting structure