Direct to Consumer DTC Marketing Copywriter

Direct-to-Consumer (DTC) Marketing Copywriter Forge Digital Marketing Full-Time Contract 100% Remote Supplements, Wellness, Beauty & Fashion About Forge Forge Digital Marketing is a growth agency for direct-to-consumer brands in supplements, wellness, beauty, and fashion. We run the full funnel for our clients: Shopify sites and CRO, SEO and AI search, Klaviyo email and SMS, and paid media on Meta, Google, TikTok, and programmatic. We're a small, senior team, most of us remote, and we care about doing work we're proud of and moving our clients' revenue. A lot of that starts with the copy. The Role Website and landing page copy is the priority. That's the work that turns a brand's traffic into sales, and it's where we need you first and most. Around it, you'll write email and SMS in Klaviyo, paid ad copy, and the occasional blog post, script, or campaign idea. One week you're writing a full site for a new skincare launch. The next you're deep in a welcome flow, a batch of Meta ads, and a landing page for a fashion brand's spring drop. You'll carry several brands at once and switch between their voices without letting them blur together. How We Use AI Everyone at Forge works on a company Claude subscription, and we want you using it. It's how we keep the work fast and the quality high. But this isn't a prompt-and-paste job. Claude can't sit in a kickoff call and work out why one skincare founder wants to sound like her chemist and the next like a cooler older sister. That read on a brand is yours to make. You define how a brand should sound, then use Claude the way a good editor uses a fast first-drafter: to get moving, not to think for you. Experience writing with Claude or similar AI tool is a requirement for this role, not a nice-to-have. We can tell when copy has been shaped by someone with taste and when it's been generated and shipped. So can our clients. What You'll Do Own the website and landing page copy: homepages, product and collection pages, and campaign landing pages, mostly on Shopify. Write email and SMS in Klaviyo, from lifecycle flows like welcome, abandonment, post-purchase, and win-back to one-off campaign sends. Write paid ad copy for Meta, Google, TikTok, and programmatic: the hooks, the headlines, and the angle underneath them. Define each brand's voice and then hold it, so everything a brand publishes sounds like the same brand. Turn briefs, product research, and customer reviews into copy with an actual point of view. Edit hard. Your own drafts, and sometimes work from a strategist or from Claude, until it reads clean and sounds right. Write claims that hold up where the category needs it, mainly supplements, wellness, and beauty. Jump in on blog posts, video and UGC scripts, and campaign concepts when they come up. Manage your own workload and hit deadlines across several brands without being chased. What We're Looking For At least 2 years writing DTC or e-commerce copy for real brands. Category experience in supplements, wellness, beauty, or fashion. A couple of those is even better. A portfolio with actual website and landing page copy. Social captions alone won't tell us what we need to see. Direct-response instincts. You understand offers, objections, and how people talk themselves into buying. Range across formats. You can write a long-form landing page and a three-line SMS and be sharp at both. Real experience writing with Claude. You use it already and know where it helps and where it gets in your way. This one isn't optional. A strong feel for brand voice. You can pin one down, write to it, and keep it steady across a whole site. Native-level English and an editor's eye: clean copy, the right word, no typos. Enough compliance sense to keep claims defensible. Our supplement, wellness, and beauty work has to respect FTC and FDA rules, and you should know how to sell inside them. Availability from 8:00 AM to 4:00 PM U.S. Central Time, Monday through Friday, wherever you're based. Bonus Points Familiarity with Figma for copy edits and comments. Hands-on Klaviyo experience building and editing emails and flows. SEO writing, plus a sense for how AI search pulls brands into answers (AI Overviews, ChatGPT, Perplexity). Comfort in Shopify and with CRO testing. Agency experience, or a track record juggling several brands at once. An eye for layout and how the copy sits on the page. Clickup or similar project task management experience (i.e. monday, asana, trello, teamwork) The Details Engagement: full-time independent contractor, around 40 hours a week. Location: fully remote, open to candidates anywhere. Hours: 8:00 AM to 4:00 PM U.S. Central Time, Monday through Friday. Start: as soon as we find the right person. Tools: Claude, Klaviyo, Shopify, ClickUp, Google Workspace, and Figma. Team: strategists, the email and web teams, designers, and client success. How to Apply Send us three things: Your resume or LinkedIn. A portfolio or three to four samples, including at least one website or landing page and at least one piece from supplements, wellness, beauty, or fashion. A few sentences on a DTC brand whose copy you like, and what makes it work. We're reading for voice and judgment, so applications without real samples won't move forward. If your work lands, we'll send a short paid test built on one of our brands to see how you handle a live brief. Forge Digital Marketing is an equal-opportunity workplace. We hire the best person for the work.