Direct Mail Postcard

# GRIFFY'S ORGANICS / DIRECT MAIL POSTCARD ## Objective Design a premium direct-mail postcard that will be mailed to households surrounding select GRIFFY'S Organics locations. **Primary goal:** Drive new customers into the store. This is an acquisition piece, not a traditional coupon mailer. It should feel like a premium wellness brand introducing itself to the neighborhood. Think: **Apple × Erewhon × AG1 × La La Land Kind Cafe** Minimal. Editorial. Premium. High contrast. Extremely easy to understand within 2 seconds. --- # FRONT Keep the front extremely minimal. ### Main Headline **YOUR FIRST SMOOTHIE IS ON US.** This should be the dominant element of the entire postcard. ### Supporting Copy **Welcome to GRIFFY'S.** ### Visual Use one exceptional GRIFFY'S lifestyle/product image. The image should feel aspirational, healthy and premium — **not like generic food advertising.** ### Branding GRIFFY'S logo. No menu. No long explanation. No clutter. **The front has one job: make someone stop and turn the card over.** --- # BACK ### Headline **YOU'RE CLOSER TO BETTER.** ### Copy Raw juices. Functional smoothies. Protein. Wellness shots. Made with ingredients chosen with intention — never shortcuts. ### OFFER **BRING THIS CARD IN FOR ONE COMPLIMENTARY SIGNATURE SMOOTHIE.** New guests only. ### CTA **FIND YOUR GRIFFY'S →** [QR CODE] QR code will link directly to the applicable store/location page. ### Store Information **GRIFFY'S ORGANICS** [LOCATION NAME] [ADDRESS] ### Fine Print New guests only. One complimentary Signature Smoothie per customer. Original postcard required for redemption. Add-ons and modifications not included. Cannot be combined with other offers. Valid at participating location only. COMPLIMENTARY SIGNATURE SMOOTHIE · EXPIRES 10.15.26 --- # DESIGN DIRECTION This should **NOT** look like: * Grocery-store coupon mail * Restaurant flyers * DoorDash promotions * Generic health-food advertising * A postcard packed with information It should look like something a **$100M+ modern consumer wellness brand** would send. Prioritize: 1. Large typography 2. Strong whitespace 3. Premium photography 4. Clear visual hierarchy 5. GRIFFY'S brand colors 6. Immediate offer comprehension 7. Strong QR/CTA placement Someone should understand: **WHO:** GRIFFY'S **WHAT:** Free smoothie **WHERE:** Nearby location **ACTION:** Bring the card in within approximately **2 seconds.** --- # IMPORTANT: TRACKING Please create space on the back for a small unique campaign code. Example: **SG-01** We will use different codes by store/carrier route to measure redemption and customer acquisition. The tracking code should be discreet and should not interfere with the premium design. --- # DELIVERABLES * Front + back postcard design * Print-ready CMYK PDF * 300 DPI * Proper bleed/safe zones * Editable source file * QR code incorporated into design * Version where store name/address/campaign code can easily be changed * Mockup showing front and back * Must comply with USPS EDDM mailing requirements Final dimensions/specifications will be provided before production. --- # SUCCESS CRITERIA This design succeeds if someone receiving it thinks: **“Wait — they're giving me a smoothie? Where is this place?”** Not: **“I got another restaurant coupon.”** The offer should sell the first visit. The brand experience will sell the second.