Direct Response Copywriter (DTC Supplements) — Long-Form VSLs, Advertorials & Sales Letters

We're a high-growth DTC supplement brand doing $50M+/year with ~1M monthly site visitors. We're looking for a direct response copywriter who can write long-form copy that actually sells — VSLs, advertorials, sales letters, and landing pages. This is not brand copywriting. This is not social media captions or email flows. We need someone steeped in direct response fundamentals who can write long-form pieces that drive cold traffic to purchase. What You'll Be Writing • Video Sales Letters (VSLs) — full-length, scripted for cold traffic • Advertorial / pre-sell pages • Long-form sales letters and landing pages • Supporting copy: headlines, leads, CTAs, order form copy, upsell pages What You'll Be Responsible For • Writing long-form direct response copy from research through final draft • Studying the product, the market, and the customer deeply before writing • Building out big ideas, mechanisms, leads, and proof structures • Iterating based on performance data and feedback • Working with our marketing team on testing new angles and hooks Required Experience (Non-Negotiable) • Proven track record writing long-form VSLs, advertorials, or sales letters that have run profitably at scale • Deep understanding of direct response fundamentals — not just "I've heard of it," but you've studied and applied it • Familiarity with foundational DR material. You should know names like Eugene Schwartz, Gary Halbert, Gary Bencivenga, Claude Hopkins, Dan Kennedy. Books like Breakthrough Advertising, The Boron Letters, Scientific Advertising should be on your shelf, not your wishlist. • Training or coursework in structured DR frameworks — Stefan Georgi's RMBC method, Copy Accelerator, Kyle Milligan's material, Kevin Anson, or similar programs • Ability to research a market cold and build a compelling big idea and mechanism from scratch • Strong command of story-driven, proof-heavy copy — not hype, not clickbait, not fluff Nice to Have • Experience writing for supplement, health, or wellness offers specifically • Experience writing for DTC or direct-to-consumer funnels • Familiarity with health/longevity positioning and FDA-adjacent claim navigation • Track record with offers doing $1M+/month in revenue • Experience writing for both warm and cold traffic audiences • Video scripting experience (talking head or narrated VSL formats) Who This Is Not For • Brand copywriters, content writers, or SEO writers looking to "break into" direct response • Anyone whose portfolio is blog posts, email sequences, or social captions • Writers who can't show long-form sales copy that actually ran and converted • People who name-drop DR books but can't explain how they've applied the principles in real work • Writers who need heavy hand-holding on structure — you should know how to build a VSL or advertorial from a blank page Compensation • Competitive project-based or retainer pricing • Open to royalty/performance structures for the right writer • Ongoing work with an 8-figure DTC brand across multiple funnels and offers • The kind of brand and scale that makes a portfolio