Direct Response Copywriter – Meta/Facebook Ad Scripts

We’re looking for a Direct Response Copywriter who specializes specifically in Meta/Facebook ad scripts to work directly with the founder of a fast-growing DTC ecommerce brand. This is not a general copywriting position. We don't care if you've written books, blogs, emails, advertorials, landing pages, or beautiful brand copy. We care about one thing and one thing only: Can you take a strong marketing concept and turn it into a Facebook ad script that converts? Our brand is currently doing approximately $100K/month in Meta ad spend, and our goal is to scale toward $1M/month in spend. You’ll be working directly with me, the founder, alongside other Creative Strategists on the team. This is an opportunity to not only write ads at meaningful scale, but also learn how we research markets, develop concepts, analyze winners, iterate creatives, and scale a DTC brand through direct response. If you haven't written and tested Facebook/Instagram ad scripts at meaningful spend, this role is not for you!! What You'll Be Doing You won't be starting from a blank page. We'll provide you with: Extensive customer and market research Brand and product research Winning avatars and personas Customer desires, pain points, objections, and beliefs Existing winning ads and performance context Competitor research References and inspiration The core concept, angle, and hypothesis behind what we want to test You'll work directly with me and our Creative Strategists to take those ideas and turn them into strong direct response scripts and detailed briefs that our production team can execute. Your job is to understand the WHY behind the concept and translate it into copy that sells. Who We're Looking For You should: Have proven experience writing Facebook/Instagram video ad scripts Have a strong understanding of direct response marketing Understand hooks, problem agitation, mechanisms, belief shifts, objections, proof, offers, and CTAs Understand how scripts change depending on awareness level and customer psychology Have enough creative strategy experience to understand the reasoning behind a concept Be able to take an existing hypothesis and make the execution significantly stronger Understand what makes someone stop scrolling, keep watching, believe the message, and ultimately buy Be able to explain why you wrote something, not just tell us that it "sounds good" Use AI as a tool rather than allowing AI to do the strategic thinking and writing for you Take feedback well and iterate quickly You do not need to already be a full Creative Strategist. In fact, we're specifically interested in someone who wants to eventually become one. You'll be surrounded by people actively researching, developing, testing, and analyzing creative at significant Meta spend. You'll get to learn directly from the founder and other Creative Strategists while seeing the actual performance data behind the concepts and scripts you help create. Minimum Experience- Do not apply unless: You've personally written Meta/Facebook ad scripts that have actually been launched At least some of your scripts have generated $10,000+ in total Meta ad spend You can show us examples of scripts you personally wrote You can explain the direct response thinking behind those scripts during an interview You understand performance advertising, not just copywriting theory If your experience is primarily long form copy, advertorials, email marketing, organic content, books, blogs, or general marketing, please don't apply. We're specifically hiring someone who knows how to write Facebook ads that convert. Long Term Opportunity We're not looking for someone to write scripts for a few weeks. We're building the creative infrastructure to take the brand from approximately $100K/month to $1M/month in Meta spend, and we want people who want to grow alongside it. If you perform, the path is to gradually move beyond simply scripting concepts and develop into a Creative Strategist who can eventually research, develop, and own concepts themselves. You'll have the opportunity to: - Learn directly from the founder and other Creative Strategists - See how your scripts perform with real spend behind them - Learn from winners and losers using actual performance data - Take on more weekly creative volume - Earn increased compensation - Earn performance-based incentives - Take on Creative Strategy responsibilities - Work across additional products and brands - Grow into a much larger long-term role as we scale If you're already an excellent direct-response scriptwriter but want the environment, data, mentorship, and repetition to become an excellent Creative Strategist, this is the opportunity we're trying to create. How to Apply Start your application with the word "HOOKS" so we know you actually read the post. Then, record a Loom video walking us through: Your complete background in direct response marketing and copywriting. We want to understand your journey from the beginning: when you started, where and how you learned direct response, who you learned from, how you developed your skills, the brands you've worked with, and your experience going from research and strategy to actually scripting Meta ads. How you currently use AI in your copywriting process. Be transparent about where AI fits into your workflow and where your own strategic thinking and writing take over. Why you're interested in this specific position and what value you believe you can bring to our team. What you believe you're currently lacking as a copywriter/marketer and what you hope to learn by working directly with us and our Creative Strategists. Along with your Loom, please attach: Examples of actual Facebook/Meta ad scripts you've personally written. Please don't send unrelated copywriting work. The approximate Meta ad spend that has gone through scripts you've personally written, including the highest-spending individual scripts you've written, if known. We care much more about seeing how you think, how you learned, and what you've actually done in direct-response Meta advertising than receiving a polished generic application. Please do not send us unrelated copywriting samples. If you think you can be THAT person in the team, I want hear from you