Direct Response Creative Strategist - DTC Skincare US Brand

We are looking for a highly skilled Performance Creative Strategist who knows how to turn customer psychology, skincare insights, market research, and performance data into profitable ad creatives 📈 This role goes far beyond writing scripts. We are looking for someone who can take full ownership of their own Creative POD — from research and ideation to briefing, production, performance analysis, and iteration. You’ll have dedicated video editors working on your concepts, giving you the autonomy to develop, execute, and continuously improve your own creative pipeline. 🚀 ABOUT THE BRAND We are Dr. Delagen, a fast-growing DTC skincare brand focused primarily on anti-aging products for women 40+ in the US/AU/CA market. 💰 In our first 15 months, we generated over $4 million in revenue. 📈 We have invested more than $2,5 million in Meta Ads. 🎯 Our goal for 2026 is to reach approximately $8 million in revenue. 🎯 YOUR MISSION Develop creative concepts that become profitable ads! You will own the strategic thinking behind the creatives produced by your POD. That means going from: Research → Insight → Angle → Concept → Brief → Production → Testing → Analysis → Iteration Your responsibilities will include: 1- Researching our customers, competitors, market, trends, and current advertising landscape 2- Identifying customer pain points, desires, objections, beliefs, and emotional triggers 3- Finding new angles and mechanisms worth testing 4- Developing hooks and full creative concepts 5- Writing scripts and detailed production briefs 6- Finding strong visual and creative references 7- Directing video editors throughout production 8- Reviewing finished creatives and requesting revisions when necessary 9- Analyzing creative performance after launch 10- Extracting actionable learnings from winners and losers 11- Iterating on successful concepts instead of constantly reinventing the wheel 🎬 YOUR CREATIVE POD You will operate within your own dedicated Creative POD, with video editors assigned specifically to your creative output. You will be responsible for giving your editors clear briefs, references, feedback, and direction to ensure that the final creative accurately reflects the strategy behind it. 🏆 WHAT SUCCESS LOOKS LIKE Once fully onboarded, your target will be approximately 10 creative concepts per week. ( Each concept will typically be developed into approximately 3 hook variations, resulting in roughly: 10 concepts → 30 ads per week ) Quality and strategic reasoning remain more important than producing volume for the sake of volume. Your first weeks will be different: we don't expect you to hit this volume immediately. During your first weeks, a significant portion of your time will be dedicated to understanding our products, target personas and competitors, as well as studying historical winners and losers. Creative output will ramp up progressively as you become familiar with the brand and ad account. ✅ REQUIREMENTS 1) At least 1 year of proven experience as a Direct Response / Performance Creative Strategist 2) At least 1 year working with DTC e-commerce brands, preferably skincare, beauty, wellness, or supplements 3) Strong understanding of Meta Ads and performance creative 4) Proven ability to develop concepts for the US e-commerce market 5) Excellent direct-response copywriting and briefing skills 6) Ability to analyze creative performance and turn data into new hypotheses 7) Strong understanding of customer psychology 8) Experience working directly with video editors 9) High ownership and accountability 10) Strong research skills 11) Comfortable using AI tools to accelerate research, ideation, and production — without relying on AI to replace strategic thinking and judgment ⭐ NICE TO HAVE 1- Direct experience with skincare or beauty brands for women 40+ 2- Experience working with high-spend Meta accounts ❌ WHO THIS ROLE IS NOT FOR Not for you if: 1- Your background is primarily social media management 2- Your experience is mainly organic content rather than paid acquisition 3- You have only worked on branding projects without performance accountability 4- You primarily create static ads and have limited video advertising experience 5- Your experience is primarily outside the US market 6- You are managing too many clients simultaneously and cannot dedicate consistent daily attention to the brand 💰 COMPENSATION We offer competitive fixed monthly compensation based on experience. In addition, we offer performance bonuses tied to winning creatives and the ad spend they generate across Meta, TikTok, and Google. The more profitable creative concepts you help produce and scale, the greater your upside. We want to reward actual creative impact, not just output. ⏰ SCHEDULE Part-time to start Approximately 5 hours per day Monday to Friday Opportunity to grow into significantly greater ownership over time We provide a structured onboarding process and access to the resources necessary to understand the brand, customers, historical performance, and creative strategy. 📩 HOW TO APPLY Please send us: 1 - Your portfolio 2 - Examples of DTC ads or concepts you personally developed 3 - The brands you worked with 4 - Any relevant performance results you can share 5 - Ideally, examples of creatives that became meaningful spenders/winners Applications without relevant portfolio examples and results will not be considered.