Direct Response Email Copywriter Needed for Long-Term Role — Must Know How to SELL Through Email

Vishal CPA Prep is looking for an experienced 6+ years or more Direct Response Email Copywriter to join our team for a long-term role. This is NOT a one-time project and we are NOT looking for someone who simply writes nice-sounding emails. I want to make this very clear. We need someone who understands sales psychology, direct-response copywriting, and how to turn an email list into revenue. We use Active Campaign. You would also do follow up emails after webinars and everything. About Vishal CPA Prep Vishal CPA Prep is an online CPA Exam preparation company that helps accounting students and professionals pass the CPA Exam. We sell CPA Exam preparation programs including: Live CPA Exam classes Study guides and detailed notes Recorded courses Private tutoring Webinars and training programs CPA Exam retake preparation We generate leads through advertising, social media, webinars, referrals, and other marketing channels. As we continue to grow, email marketing is going to become a major part of our sales strategy, and we are looking for someone who can take ownership of the copy. What We Need We need an email copywriter who knows how to write emails that make someone: Open → Read → Click → Take Action → BUY. You should understand how to write emails using: Strong subject lines Attention-grabbing hooks Storytelling Curiosity Pain points Objection handling Benefits and outcomes Social proof Urgency Scarcity Strong calls to action Follow-up sequences We do NOT want corporate or overly formal emails. Our emails should sound personal, conversational, persuasive, and written like they came directly from the founder. Types of Emails You Will Write You may be responsible for writing: Promotional sales emails Webinar registration emails Webinar reminder emails Webinar follow-up sequences Cart-close / deadline emails Limited-seat emails Launch campaigns Lead nurture sequences Long-term follow-up sequences Re-engagement campaigns Student success story emails Educational emails that transition into an offer Upsell and cross-sell emails New product announcements Last-chance emails For example, if we are running a CPA Exam webinar, we may need multiple emails leading up to the webinar, reminder emails on the day of the webinar, and then a strong sales sequence afterward. We need someone who understands that one email is not the strategy — the entire sequence matters. Who We're Looking For The ideal person has experience with direct-response email marketing and has written emails for businesses that sell online products, coaching, education, courses, services, memberships, or similar offers. You should be comfortable writing emails designed specifically to generate revenue, not simply newsletters or informational emails. You must be able to take an idea such as: "Our FAR live CPA class has only a few seats remaining." …and turn it into a persuasive email with a strong hook, urgency, benefits, objection handling, and CTA. We also want someone who can eventually bring ideas to us, rather than waiting for us to tell you exactly what to write every time. If you see an opportunity for a campaign, follow-up sequence, promotion, or re-engagement campaign, we want you to tell us. VERY IMPORTANT — This Is a Long-Term Position We are specifically looking for someone who wants to become a long-term member of the Vishal CPA Prep marketing team. We are NOT interested in hiring someone for three emails and then moving on to another freelancer. If you're excellent at what you do, there is significant opportunity for ongoing work as we continue expanding our marketing, webinars, CPA Exam programs, and student base. We want someone who learns: Our brand Our founder's voice Our students Their biggest CPA Exam struggles Our products Our offers Our sales process The better you understand our audience, the better the emails should become over time. Requirements Please apply only if you have experience with sales-focused email copywriting. Strong preference will be given to applicants who can show: Previous direct-response email campaigns Sales emails Email sequences Launch campaigns Promotional campaigns Conversion or revenue results Examples of subject lines and hooks Experience with online education, coaching, courses, or high-ticket offers CPA or accounting experience is NOT required. We can teach you our industry. What matters most is that you know how to sell through writing. How to Apply Please include the following in your application: A short introduction about your email copywriting experience. 2–5 examples of sales emails or email sequences you have personally written. Any results you can share — revenue generated, conversion rates, click rates, launches, etc. Tell us about the types of businesses/offers you've written for. Tell us whether you're interested in a long-term ongoing role. Briefly explain how you approach writing an email that is designed to generate sales. IMPORTANT: Start your proposal with the words "CPA EMAILS" so we know you actually read the entire job description. We are looking to hire someone who is excellent at this and build a long-term relationship. If you are a direct-response email copywriter who understands how to get attention, create desire, build urgency, and drive sales, we'd love to hear from you. You will need to attend weekly email workshops with our team to improve your skills too.