Direct-Response Meta Ad Designer for SaaS/App. 4 Static Concepts + Figma Sources

We are hiring a direct-response advertising designer to create a small, cohesive set of static Meta ads for EverPacket, a web-based household information and continuity organizer. EverPacket helps adults organize essential household information through one guided source and create practical packets for themselves and trusted others. EverPacket Full costs $19.99 once, with no subscription. This is not a general social-media management, branding, or content-calendar project. We need someone experienced in conversion-focused paid-social creative for software, apps, SaaS, or digital products. Project objective Help a cold U.S. viewer recognize a concrete household problem, understand what EverPacket does, see accurate product proof, and visit the matching landing page. The creative will support two distinct message directions: 1. Household handoff Primary hook: “You know where everything is. Does anyone else?” The problem is that one person often knows where the household’s important information is, while a partner, family member, or caregiver may not be able to find it when that person is unavailable. 2. Retrieval Primary hook: “I know I saved it somewhere.” The problem is repeatedly searching notes, email, folders, and drawers for an important household number, reference, or instruction. Required deliverables * Four distinct static advertising concepts: * Two household-handoff concepts * Two retrieval concepts * Every approved concept exported in: * 1080 × 1350 * 1080 × 1080 * A coherent visual system that can also be followed by a separate video editor * Mobile-legible typography and strong information hierarchy * Accurate integration of supplied product screenshots * Editable source files for every concept * A list of all fonts, stock assets, templates, icons, photographs * Worldwide commercial advertising and organic-social usage rights * Two revision rounds Figma is the preferred source format. Fully editable Adobe Photoshop or Illustrator files are also acceptable. Flattened PNGs, JPEGs, PDFs, or Canva links alone will not satisfy the source-file requirement. We will provide * Logo and brand guide * Brand fonts and colors * Sanitized product screenshots * Sanitized demonstration data * Approved product copy, pricing, claims, and CTAs * Landing-page context * Written feedback during the style checkpoint and revision stages Visual direction The work should feel calm, modern, warm, capable, practical, and trustworthy. The product interface should remain readable and accurately represented. Please avoid: * Generic SaaS templates * Generic social-media quote posts * Fear, panic, disaster, death, or guilt-based messaging * Cartoon-family clichés * Cybersecurity locks, shields, or encryption imagery * Sterile enterprise-compliance design * Fake reviews or invented customer testimonials * Blurred, altered, or unreadably small product screens Ideal experience Your recent portfolio should show direct-response static advertising for software, SaaS, mobile apps, web apps, or digital products. We care especially about mobile typography, product-screen compositing, clear hooks, visual hierarchy, and conversion-focused storytelling. Please include in your proposal: 1. Three directly relevant static paid-ad examples for software, SaaS, or apps 2. The editable source-file format you will deliver 3. A brief explanation of how you keep software interfaces readable in mobile advertising 4. Your proposed schedule 5. Confirmation that your price includes two revision rounds, source files, asset disclosures, and commercial advertising rights Please do not create an unpaid custom sample. Shortlisted candidates may be offered a paid visual-direction checkpoint before the full project continues. **IMPORTANT: NO AI GENERATED CONTENT / GRAPHICS**