Direct-Response Video Editor for Meta Ads — Men’s Dating & Coaching Brand

We are looking for a talented **direct-response video editor** to help create short-form video ads for Bond, a men's dating and personal development coaching brand. This is not a traditional corporate editing role. We will provide the raw footage, scripts, creative direction and references. Your job is to turn that material into **high-retention, conversion-focused video ads**, primarily for Facebook and Instagram. Most creatives will be approximately **20–45 seconds** and will combine talking-head footage, lifestyle/B-roll footage, captions, music and supporting visuals. ### What we're looking for You should understand how paid social ads are different from normal social media content. We're particularly interested in editors who understand: * Strong hooks and pattern interrupts in the first 1–3 seconds * Fast, natural pacing that maintains viewer retention * Direct-response / performance advertising * Dynamic captions and text emphasis * B-roll placement that supports the message rather than distracting from it * Music, sound design and subtle visual effects * Creating multiple variations of the same creative for testing * Editing specifically for Meta/Facebook/Instagram placements * Maintaining a premium aesthetic without making the content feel overproduced Our creative style should feel **modern, masculine, premium and authentic** rather than like a generic online coaching ad. Responsibilities: * Edit raw footage into approximately 20–45 second performance ads * Create compelling openings designed to stop the scroll * Add captions, B-roll, music, graphics and sound design where appropriate * Produce different hook/opening variations for A/B testing * Optimize creatives for vertical 9:16 placements * Incorporate feedback quickly * Help identify opportunities to improve retention and overall creative performance ### Important We care much more about your **paid-social advertising portfolio** than cinematic editing. When applying, please send **3–5 examples of short-form ads you have personally edited**, preferably for coaching, dating, personal development, education, fitness or another direct-response business. Please also briefly explain **what you would focus on during the first 3 seconds of a Facebook video ad and why.** We are starting with a small number of creatives, but there is potential for **ongoing work** if the collaboration and results are strong.