AI-Driven Paid Advertising Manager

Pelazzio, a premier wedding and event venue in Houston, is hiring an AI-Driven Paid Advertising Manager to own and scale our Google Ads and Meta Ads performance. This role blends traditional PPC expertise with modern AI tools and automation to drive high-quality wedding and event inquiries — not just clicks. You'll be responsible for campaign strategy, conversion tracking, audits, and using AI to work faster and smarter across every part of the funnel. Key Responsibilities 1. Google Ads Management: Plan, build, and optimize Search, Performance Max, Display, and Remarketing campaigns focused on high-intent wedding/event leads. 2. Meta Ads Management: Run and optimize Facebook & Instagram campaigns for lead generation, retargeting, and brand awareness. 3. AI-Powered Workflows: Use AI tools (ChatGPT/Claude, Google Ads scripts, automation platforms like Zapier/Make) to automate reporting, ad copy generation, keyword research, bid adjustments, and anomaly detection. 4. Conversion Tracking: Set up, audit, and maintain GA4, Google Tag Manager, and Google Ads conversion tracking to ensure accurate lead attribution. 5. Campaign Audits: Conduct regular audits of account structure, Quality Score, search terms, and wasted spend; recommend and implement fixes. 6. Lead Quality Analysis: Cross-reference Zoho CRM lead outcomes with ad performance data to identify and scale the highest-converting sources. 7. Landing Page & CRO: Collaborate on landing page tests to improve conversion rates and lead form quality. 8. Reporting: Build and maintain automated dashboards/reports (Looker Studio, Sheets) with clear ROAS, CPA, and lead-quality metrics for leadership. 9. Competitor & Market Analysis: Monitor competitor ad strategy and Houston-market trends to keep Pelazzio's positioning sharp.