EDM Manager for Email Marketing

We are seeking a strategic EDM Manager to lead email marketing and customer lifecycle efforts. You will build lead-generation mechanics, capture customer data, and create targeted campaigns that drive sales conversions for our laser machines. Responsibilities include developing newsletters, promotional blasts, and automated flows such as abandoned cart and welcome series. You will also implement lead-capture strategies, segment audiences for personalized messaging, and monitor deliverability, open rates, CTR, and revenue. The ideal candidate has experience with email marketing platforms and direct-response marketing, and is available for at least two live sync meetings per week during US business hours.