Email Automation Strategist and Copywriter (3-Month Contract, DTC)

We are an online continuing education platform for licensed healthcare professionals in the US. We sell various products and services direct to these consumers which include individual courses, advanced series, full memberships and other ARR products. Currently our email channels are working well, but need an expert automation individual to help set up the full lifecycle program while creating a cohesive email automation map for each of our core target audiences and customer journey's. Our current email software is Brevo (formerly sendinblue) WHO YOU WILL WORK WITH An industry expert who knows the industry rules and what our customers need to stay licensed, meet compliance and the various buy signals or pain points In-house dev support for triggers, events and lists/segments Email marketing staff and leadership WHAT YOU WILL DO You own the plan, the flow chart, and the writing. You can build in Brevo yourself or write clear specs for pushes into Brevo via its API, whichever is faster, more efficient and accurate. MILESTONE 0: PAID TRIAL. $1,000, about one week. A full flow chart of our email program: every product type, core customer types, where people enter, how they move through, and when they exit or get suppressed. Take one profession all the way through a customer journey maximizing LTV. One of those flows written out completely: subject lines, body copy, timing, and what data each email needs to fire. A quick review of the automations we run today and which ones should be rebuilt. We would then discuss if the project makes sense for both parties to continue based on this initial test. MILESTONE 1: FULL MAP AND FIRST FLOWS. $2,500. Finish the flow chart for every profession and product type. Then begin building out initial flows based on customer journeys. Completing a full map, strategy and chart of core professions. MILESTONE 2: RETENTION AND WINBACK. $2,000. Re-engagement and sunset for a large unengaged list, winback, and lapsed customer reactivation. MILESTONE 3: SEGMENTATION, TESTING, AND HANDOFF. $2,000. Journey logic by profession and state, an A/B test plan, QA, and documentation so our team can run and extend ongoing. WHAT YOU NEED You have built complex automation flows with real branching, not just newsletters You write copy that converts. You have run several different customer groups under one brand, with the message changing for each group You come from direct to consumer. This is a B2C role and we are not looking at B2B or enterprise backgrounds You use AI to move faster on research, QA, and variants, and you write the actual copy yourself. We can tell the difference (We can supply AI agent brand voice, scorecards and guardrails) WHAT HELPS A mix of B2C SaaS and ecommerce retention experience Hands-on Brevo (Sendinblue) experience. Strong Klaviyo experience is just as welcome and carries over fine Experience emailing licensed healthcare professionals or a type of audience that has deadlines and timing related buy signals (not just retail seasonality, but other fixed data that needs to be taken into consideration for automation) GOOD TO KNOW You will get access to Brevo, GA4, BigQuery, and Contentful. Our in-house dev resources and team will do our best to give you any and all data you need. Our copy has to clear accreditation and state board rules. Every send gets a compliance check by an industry SME, and some claims that are normal in ecommerce might be something we have to avoid. But we will ensure this copy review is not a bottleneck for the project. HOW TO APPLY Answer these four questions: Describe one lifecycle flow you built start to finish. What set it off, how did it branch, and what did it do for the business? Which brands or product categories have you done this for, and were they DTC or B2B? For a B2C business with ecom and SaaS (ARR) elements - how would you define success for email automation programs? Where do you use AI in your process, and where do you refuse to?