Email Marketing & Growth Specialist (Cold Outreach + Retargeting)

We're a fast-growing startup preparing to launch a Shopify app and are looking for an experienced marketer to lead our cold email outreach and retargeting campaigns. ### Responsibilities * Plan, build, and manage B2B cold email campaigns using lead generation lists. * Segment prospect lists and optimize email deliverability, domain reputation, and list hygiene. * Convert Figma email designs into responsive, custom-coded HTML emails. * Manage retargeting campaigns on Google, Meta, and/or LinkedIn. * Monitor campaign performance and optimize open rates, click-through rates, conversions, and cost per lead. ### Requirements * Proven success managing B2B cold email campaigns. * Strong understanding of email deliverability and best practices. * Experience coding responsive HTML emails. * Comfortable working from Figma files. * Experience with audience segmentation, A/B testing, and campaign optimization. * Experience managing retargeting campaigns. * Strong analytical and data-driven mindset. ### Nice to Have * Experience marketing to Shopify merchants or SaaS companies. * Experience with Kit, Mailchimp, HubSpot, Apollo, Instantly, Smartlead, or similar platforms. * Knowledge of SPF, DKIM, and DMARC. * Startup launch experience. ### When You Apply Please include: * Case studies or examples of successful cold email campaigns. * Performance metrics (open rates, reply rates, CTR, conversions, ROI, etc.). * Examples of responsive HTML emails you've built. * Your experience with retargeting campaigns and platforms. * Your availability and hourly rate. We're looking for someone who can become a long-term partner as we grow and scale our marketing efforts.