Email Marketing Manager — Healthcare CE Platform (B2C)

Job Type: Ongoing, long-term, part time engagement Location: Remote About Us We are an accredited continuing education platform for nurses and other licensed healthcare professionals. We're accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation, and we serve over 20,000 nurses annually with a simple, one-time-payment model (no subscriptions). The Role We're looking for an experienced email marketer to run our email program on an ongoing basis, not a one-off project. This is a ready-to-run seat: you'll take over a recurring send calendar (promotions, product/content updates, seasonal pushes, re-engagement) and keep it performing week over week. We have large, established subscriber lists already built, this role is about consistently activating and growing revenue from them. Ongoing responsibilities: Own the recurring send calendar: newsletters, product/course updates, renewal reminders, promotions, and seasonal campaigns Plan and execute always-on lifecycle flows (welcome series, abandoned cart/checkout, win-back, re-engagement, post-purchase) Keep content current as our course catalog, pricing, or compliance requirements change Monitor performance weekly and adjust strategy, not just report after the fact Continuously test and iterate rather than "set and forget" Specific tactics you'll bring: Segmentation and dynamic targeting (by license type, state, renewal date, engagement history, purchase history) A/B and multivariate testing (subject lines, send times, offers, CTAs, layout) List hygiene and sunset/re-engagement strategies to protect deliverability Behavioral and lifecycle automation (triggers based on site activity, purchase, or CE renewal timing) Copy writing and/or copy editing tailored to a healthcare professional audience Deliverability monitoring (inbox placement, spam complaints, bounce management) and compliance (CAN-SPAM) Reporting on opens, clicks, conversions, and revenue per send, with recommendations, not just numbers What We're Looking For Proven B2C email marketing experience with measurable results (please include metrics/examples) Track record managing an ongoing email program, not just campaign-by-campaign freelance work Healthcare, medical, or CE/education industry experience strongly preferred Comfort working with large existing lists and improving performance through segmentation, not just volume Familiarity with a major ESP (Klaviyo, Constant Contact, Mailchimp, ActiveCampaign, etc. — let us know which you've used) Strong grasp of deliverability best practices and email compliance Self-directed; comfortable owning a calendar and hitting send without heavy oversight Nice to Have Experience marketing to nurses or other licensed professionals Familiarity with continuing education (CE/CME) business models Basic HTML/email template editing skills To Apply Please include: 2–3 examples of B2C email campaigns you've run, with results Your experience (if any) in healthcare or licensed-professional audiences Which ESP(s) you're proficient in