Email Marketing Specialist | Klaviyo + Kit + Kajabi + Shopify | Revenue-Focused

We’re looking for an experienced Email Marketing Specialist to take ownership of email marketing across multiple clients. This is not a newsletter-scheduling role. We need someone who understands how to use email to drive revenue, recover lost sales, nurture leads, increase conversions, and improve customer lifetime value. You’ll be responsible for managing email marketing across e-commerce, creator/newsletter, and digital-product businesses. Platforms you should be comfortable with: Klaviyo — e-commerce email marketing, flows, segmentation and campaigns Kit (ConvertKit) — newsletters, automations, sequences and audience management Kajabi — courses, digital products, launches and sales sequences Shopify — customer data, purchases, abandoned carts and integrations Your responsibilities Klaviyo & E-commerce Email Marketing Set up and manage Klaviyo accounts Connect and troubleshoot Shopify + Klaviyo Build abandoned cart flows Welcome series Browse abandonment Post-purchase flows Win-back/re-engagement flows Customer segmentation List cleaning and organization Campaign creation Promotional campaigns Product launch campaigns Email automation A/B testing Flow optimization Monitor email revenue and conversions You should be able to look at an e-commerce store and identify which email automations are missing and where revenue is being lost. Kit / Creator Email Marketing You’ll also manage creator/newsletter email marketing using Kit. Responsibilities include: Setting up and managing Kit Newsletter campaigns Welcome sequences Nurture sequences Automated subscriber journeys Tags and segmentation Subscriber management Product/offer promotion Digital product sales sequences List cleaning Subscriber growth Engagement and conversion optimization Kajabi / Digital Products For clients selling courses, programs or digital products: Set up email sequences Build launch campaigns Create nurture sequences Create sales sequences Promote products/offers Segment audiences Follow up with leads Improve conversions Analyze campaign performance Revenue & Strategy This is the most important part of the role. I don't want someone whose only responsibility is: “The emails were sent.” I want someone who can look at the numbers and ask: Why aren't these emails converting? You should be comfortable analyzing: Open rates Click-through rates Conversion rates Revenue generated Revenue per recipient Flow revenue Campaign revenue Subscriber growth Unsubscribe rates Customer behavior List engagement Then use those insights to improve the strategy. You may also handle: Email copywriting/editing Email design within the relevant platform Creating reusable email templates Testing links and customer journeys Checking deliverability Identifying missing automations Creating email marketing strategies Building campaign calendars Improving existing flows Reporting on performance and recommendations What we're looking for Strong hands-on email marketing experience Klaviyo experience is required Experience with Kit/ConvertKit Experience with Kajabi is highly preferred Shopify experience Strong understanding of email automation and lifecycle marketing Proven experience driving revenue through email Strong analytical skills Excellent copywriting/editing skills Strong attention to detail Fast execution Ability to manage multiple client accounts Able to work independently without constant supervision Klaviyo certification is a plus, but actual results matter more than certification. This role is NOT for you if: You only schedule newsletters You need step-by-step instructions for every task You only know how to create pretty emails You don't understand email funnels You don't analyze performance You have never worked with e-commerce email marketing You can't independently identify opportunities to increase revenue We're looking for someone who can own email marketing as a function across our client accounts. The goal is simple: Build better email systems → nurture customers → recover lost sales → increase conversions → generate more revenue.