Email Marketing Specialist

Spotter Security is looking for an Email Marketing Specialist to build, manage, and optimize our email marketing program using Salesforce Marketing Cloud and Mailchimp. This role is responsible for developing automated customer journeys, nurturing leads, managing audience segmentation, and creating email campaigns that support our overall marketing and sales strategy. The ideal candidate understands the complete B2B customer journey and knows how to use email marketing to increase engagement, generate qualified opportunities, and support long-term customer relationships. WHAT YOU WILL DO Marketing Automation • Build and maintain automated customer journeys and workflows. • Create lead nurturing sequences for different services, industries, and customer stages. • Develop onboarding, follow-up, re-engagement, and customer retention campaigns. • Optimize automation workflows based on customer behavior and engagement. • Continuously identify new automation opportunities to improve the customer journey. Email Campaign Management • Create and deploy newsletters, promotional campaigns, educational content, and product announcements. • Coordinate email campaigns with paid advertising, website initiatives, webinars, events, and other marketing activities. • Ensure messaging remains consistent across all marketing channels. • Schedule and manage campaigns in Salesforce Marketing Cloud and Mailchimp. Audience Segmentation & Database Management • Develop and maintain logical audience segmentation based on industry, services, engagement level, customer lifecycle, and other relevant criteria. • Ensure contacts are properly tagged and organized for accurate targeting and reporting. • Maintain clean, well-structured mailing lists and customer data. • Continuously improve segmentation to deliver more relevant and personalized communications. Lead Nurturing • Build campaigns that educate prospects throughout the buying journey. • Create email sequences that move leads from awareness to consideration and decision. • Support the sales team by delivering better-qualified and more engaged leads. • Improve customer engagement through timely and relevant communications. Performance Optimization • Monitor campaign performance, including open rates, click-through rates, conversions, unsubscribe rates, and engagement. • Conduct A/B testing on subject lines, content, calls-to-action, layouts, and send times. • Continuously optimize campaigns and automations based on performance data. • Recommend improvements based on customer behavior and campaign results. Reporting • Provide monthly reporting on campaign performance, automation performance, audience growth and engagement, segmentation insights, lead nurturing performance, and recommendations for future improvements. REQUIRED PLATFORMS & TOOLS • Salesforce Marketing Cloud • Mailchimp • CRM integrations • Google Analytics • UTM tracking • Landing pages and lead forms WHAT WE ARE LOOKING FOR • Experience working in security, telecommunications, or technology industries. • Experience building automated customer journeys and email workflows. • Strong understanding of B2B lead nurturing and lifecycle marketing. • Experience with audience segmentation and database management. • Strong copywriting and communication skills. • Experience with A/B testing and campaign optimization. • Knowledge of email deliverability best practices. • Analytical mindset with a data-driven approach to decision making. SCOPE OF WORK • Develop and execute the email marketing strategy aligned with business objectives. • Build, manage, and optimize email campaigns and automated customer journeys in Mailchimp and Salesforce Marketing Cloud. • Create and maintain audience segmentation, tagging, and contact management. • Develop lead nurturing workflows for prospects and existing customers. • Conduct A/B testing of subject lines, content, calls-to-action, and send times to improve engagement and conversions. • Monitor campaign performance and provide monthly reporting with insights and recommendations. • Collaborate with the Marketing Lead to plan campaigns and support overall lead generation initiatives. EXPECTATIONS We are not looking for someone who simply sends newsletters. We want an Email Marketing Specialist who understands how email marketing supports the entire customer journey and proactively recommends improvements to automation, segmentation, campaign strategy, and overall customer engagement. The successful candidate should continuously identify opportunities to improve personalization, increase engagement, strengthen lead nurturing, and ensure email marketing is fully integrated with Spotter Security's broader marketing and sales initiatives. BEFORE YOU APPLY As part of the interview process, we'll ask you to showcase examples of projects you've personally worked on that are relevant to this role. Please be prepared to briefly describe: • Your role in each project • The results achieved (where applicable) • Any relevant links or examples of your work (if available) Relevant certifications are a plus, but they're not required.