Email Marketing

B2B Email Marketing & Outreach Specialist – Trades & Renewable Energy We are looking for an experienced B2B email marketing/outbound specialist to help us build and manage an email outreach system targeting a database of approximately 2,600 UK tradespeople and installation companies. We already have the database and are now looking for someone who can turn it into a structured, scalable outreach campaign. About the Business We are an established installation and renewable energy company operating across North Wales and are developing a wider network of installers and trade partners. We currently want to promote two main opportunities: 1. Installer Referral Programme We want tradespeople including electricians, plumbers, heating engineers, builders, roofers, window installers and renewable installers to refer customers to us for services they do not provide themselves. The aim is to create a large network of trade partners who can generate leads for us in return for referral payments. Campaigns will need to be tailored by trade. For example, the message sent to an electrician should be different from the message sent to a builder or plumbing & heating company. 2. MCS Umbrella / Installer Partnership We want to contact renewable energy and heating installers who may want to install technologies such as heat pumps and solar PV through our MCS/PAS infrastructure. This allows suitable installers to work with us rather than having to establish and maintain the entire certification and compliance infrastructure themselves. We are looking to build a long-term network of installation partners, initially across North Wales with the potential to expand further across the UK. What We Need We are looking for someone who can take ownership of the email outreach process, including: * Review and clean our existing database * Segment approximately 2,600 contacts by trade and campaign * Recommend and configure the appropriate email outreach platform * Set up domains/mailboxes and email authentication where required * Protect our primary company domain and maintain strong deliverability * Create email sequences for each target audience * Write short, natural B2B outreach emails * Personalise campaigns based on trade/company type * Create follow-up sequences rather than relying on one-off emails * Manage sending volumes and mailbox reputation * Monitor bounce, reply and engagement data * Categorise positive, negative and follow-up responses * A/B test messaging and subject lines * Continuously improve campaigns based on results * Create a clear process for passing interested leads to our team * Ideally integrate campaign activity with Monday.com or our CRM We currently expect to contact approximately 300 businesses per working day, although we are open to recommendations on the best sending strategy. What Success Looks Like We are not interested in simply sending thousands of generic marketing emails. We want to build a repeatable outbound system that: 1. Generates installer referral partners 2. Generates enquiries for our MCS umbrella/installation partnership 3. Tracks every contact and response 4. Automatically follows up with prospects 5. Can eventually be scaled to a much larger UK installer database Ideal Candidate You should have experience with: * B2B cold email/outbound marketing * Email deliverability * Mailbox/domain setup * Lead segmentation * Automated email sequences * Copywriting for cold outreach * Platforms such as Smartlead, Instantly, Lemlist or similar * CRM integrations/automation * Campaign analytics and optimisation Experience marketing to UK trades, construction, renewable energy, solar, heat pumps or home improvement companies would be particularly useful. When Applying Please include: * Examples of B2B outbound campaigns you have managed * The platforms you recommend using and why * How you would structure sending to a database of 2,600 contacts * How you would protect email/domain deliverability * How you measure campaign success * Any experience with Monday.com or CRM integrations * Your proposed setup cost and ongoing monthly management cost We are looking for someone we can potentially work with long term as our installer database and outreach activity grows.