Email Ops Specialist — ESP Build, List Hygiene, Deliverability
Worldwide
I'm a fractional CMO with a home services client (high-ticket, $4-5K average sale). I need one experienced email operations person to own the technical build underneath it. The list is ~5,000 past customers who have never been emailed. Records live in QuickBooks and a CRM. A botched first send burns the sending domain and kills the program before it starts, so I need someone who has warmed a genuinely cold list and can show me the Postmaster data to prove it. SCOPE Consolidate QuickBooks and CRM exports into one master list. Merge on email, fuzzy-match on name plus service address for records with missing or mismatched emails. Collapse household duplicates. Append and tag: last purchase date, lifetime spend, product type, recency bands, plus three segments per a tagging rule set I provide. Flag ambiguous records for my review rather than guessing. Run full email validation. Hard-suppress invalids, hold risky and catch-all addresses out of the first send. Stand up the ESP on an account the client owns: dedicated sending subdomain, SPF, DKIM, DMARC, custom link-tracking domain, Google Postmaster and Microsoft SNDS enrollment, List-Unsubscribe header, compliant footer. Build a warmup ramp schedule with a written kill switch (defined pause thresholds on complaint and bounce rate). Run a seed and inbox placement test before the live send. Build one modular branded template from supplied brand guidelines. Mobile-first, dark-mode tested, clean plain-text alternate, render-tested. Wire attribution: UTM convention, hidden lead-source field on the booking form, ESP-to-CRM sync so campaign data lands on the job record, and a revenue-by-source report the client can pull without me. NOT IN SCOPE Email copy, campaign strategy, cadence design, and client calls are all mine. You will not be client-facing. PLEASE SKIP IF Your portfolio is mostly Shopify abandoned-cart flows, you have never edited DNS records yourself, or you need someone else to handle CRM field mapping. TO APPLY Answer the screening questions, name the ESPs and CRMs you have integrated, and attach a Google Postmaster Tools screenshot from a past client account. TERMS Fixed price, milestone-based.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:15 to 20
- Last viewed by client:last week
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesAberdeen2:31 AM
- $5.6K total spent23 hires, 8 active
- 46 hours
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