Executive & B2B Brand Positioning Strategy

I’m looking for a Senior B2B Positioning & Brand Strategist to help reposition my professional brand and consulting business around AI, organisational design and the future of work. I’m a former senior technology/product/operations executive with 20+ years of experience, now building a specialist consulting proposition combining organisational strategy, technology/AI and psychology. This is not a visual branding project. I’m looking for someone with strong strategic experience in B2B positioning, professional services/consulting, executive or founder positioning, and market-facing messaging. The project will cover three interconnected areas: 1. Commercial Positioning & Offer Define and sharpen: * Target market, decision-makers and buying triggers * Core business problem * Service offering and value proposition * Market positioning and differentiation * Core messaging and professional tagline * Areas of expertise/content themes that support the positioning Output: A clear Commercial Positioning & Offer framework that establishes what I sell, who I sell it to, why they need it and why they should choose me. 2. LinkedIn & Website Messaging Translate the positioning into market-facing messaging, including: * A strategic review and overhaul of my complete LinkedIn profile * Recommendations on what should be retained, removed, added or repositioned * Publication-ready copy for all sections requiring revision * LinkedIn banner concept and messaging * Complete, publication-ready homepage copy and messaging structure for my consulting website Output: A fully repositioned LinkedIn profile and website homepage copy ready for implementation. 3. Cross-Platform Brand Strategy Define how my professional brand, consulting company and content properties work together to build authority and commercial visibility. This includes: * Content framework aligned with the commercial positioning * Relationship between my personal brand and consulting company * Integration of research-led content and podcast * Role of different channels and how they reinforce one another * Principles for maintaining a coherent market position across channels Working approach I’m looking for a collaborative and iterative engagement, combining working sessions with independent strategic/writing work between sessions. I expect tangible draft deliverables throughout the project rather than all outputs being delivered at the end, allowing us to review, refine and build progressively. The project should ideally be completed within 2–4 weeks. Ideal experience I’m particularly interested in someone with demonstrated experience in: * B2B positioning and messaging * Professional services or consulting businesses * Executive/founder personal brands * Technology, AI or SaaS * Translating complex expertise into a clear commercial proposition * LinkedIn and website messaging/copy Please include relevant examples of positioning work and briefly describe how you would approach this project, the deliverables you would recommend, expected timeline and project fee.