Expandable Wordpress Website with Google Local SEO Hubspot and Campaign Tracking

About Restore My Driveway Restore My Driveway is a growing pavement-preservation company serving residential and commercial properties in the Mid- Atlantic. We use environmentally responsible solutions, including soybean-based pavement products, to help customers protect and improve asphalt while offering a greener alternative to traditional treatments. One greener driveway - and one greener community - at a time. Project Goal Create a polished, mobile-friendly WordPress website that generates estimate requests, supports our direct-mail, email and Facebook campaigns, and is properly set up to appear on Google. The site must launch affordably now and remain easy to expand as the company grows. We are not looking for:  An expensive custom-coded website.  A basic template with no Google or CRM setup.  A proprietary platform that locks us into one developer.  Generic, unedited AI-generated copy.  Promises of guaranteed first-page or No. 1 Google rankings. Initial Website Pages 1. Home 2. Residential Driveway Restoration 3. Commercial Pavement Preservation 4. Soybean-Based and Environmentally Responsible Solutions 5. Annapolis Service Area 6. Anne Arundel County Service Area 7. Apartments, HOAs and Property Managers 8. Before-and-After Project Gallery 9. About Restore My Driveway 10. Contact / Request an Estimate The site must be expandable for future pages covering additional Maryland cities, commercial property types, customer case studies, blog content and campaign-specific landing pages. Website Build Requirements  Self-hosted WordPress website owned and controlled by Restore My Driveway.  Clean, modern, environmentally focused design.  Strong mobile and tablet performance.  Easy page editor so our team can make routine updates.  Estimate-request and contact forms connected to HubSpot.  Click-to-call telephone buttons and clear calls to action.  Before-and-after photo gallery.  Google Maps and service-area information.  Social-media links.  Ability to create campaign landing pages and QR-code destinations.  Google Analytics 4 and Meta/Facebook Pixel installation.  UTM campaign tracking for direct mail, email and paid social.  Website security, backups, spam protection and basic speed optimization.  Cookie/privacy notice where appropriate. Google Visibility and Local SEO Requirements The fixed project price must include a complete local-search launch. We understand that rankings take time and cannot be guaranteed, but the site must be technically sound, crawlable, indexed and ready to compete for local service searches.  Creation, claiming or full optimization of the Restore My Driveway Google Business Profile.  Assistance with Google Business Profile verification.  Correct business categories, service areas, hours, services, description, phone and website information.  Google Search Console setup with ownership transferred to Restore My Driveway.  Google Analytics 4 setup with ownership transferred to Restore My Driveway.  XML sitemap creation and submission to Google Search Console.  Confirmation that Google can crawl and index the website.  Submission of primary pages for indexing after launch.  LocalBusiness and Organization structured-data markup.  Testing through Google's Rich Results Test.  Unique page titles, meta descriptions, headings and image alt text.  Original, locally focused copy for Annapolis and Anne Arundel County.  Internal links connecting services, locations, projects and estimate pages.  Mobile-friendly design and basic Core Web Vitals/page-speed improvements.  Consistent company name, phone number and service-area information throughout the site.  Connection among the website, Google Business Profile, HubSpot and social accounts. Content and Creative Expectations We will provide company information, photographs and general direction. The developer should organize the material into a compelling, professional website and help strengthen the wording where needed.  Final copy must sound natural, professional and specific to Restore My Driveway.  The green and soybean-based story must be explained clearly without unsupported claims.  All content must be carefully reviewed and fact-checked.  AI may assist with brainstorming or editing, but final work cannot be generic, repetitive or mass-produced.  Design and copy should support real estimate requests, not simply look attractive. Ownership and Expandability Restore My Driveway must own and control all of the following:  Domain and hosting account  WordPress administrator account  Theme and plugin licenses  Website files and database  Google Business Profile  Google Analytics and Search Console  Meta Pixel and tracking accounts  HubSpot forms and integrations  All copy, graphics and completed work All paid themes, plugins, subscriptions and annual renewal costs must be identified in writing before work begins. Suggested Milestones Milestone 1 - Structure and Creative Direction (20%) Sitemap, homepage layout, technical approach, visual direction, fonts, imagery and green brand style. Milestone 2 - Working Website (35%) Build primary pages, mobile formatting, forms, gallery and initial content. Milestone 3 - Google, SEO and Tracking Setup (30%) Google Business Profile, Search Console, Analytics, sitemap, schema, HubSpot, Meta Pixel and campaign tracking. Milestone 4 - Launch, Ownership Transfer and Training (15%) Final testing, launch, access transfer, recorded training and 30 days of post-launch technical support. Required Launch Verification Before Final Payment  Administrator access to WordPress and hosting.  Ownership access to Google Business Profile, Search Console and Analytics.  Submitted XML sitemap.  Proof that primary pages are crawlable and submitted for indexing.  List of page titles, meta descriptions and target search topics.  Working forms, click-to-call buttons and HubSpot connection.  Working Google Analytics, Meta Pixel and campaign tracking.  Recorded training showing how to edit pages, photos, forms and future location pages.  Thirty days of post-launch technical support. Your Proposal Must Include 1. Three examples of service-business, contractor or local-business websites you personally built. 2. Your recommended WordPress theme or page builder. 3. Your complete fixed price and payment milestones. 4. Exactly what is included and excluded. 5. Estimated third-party annual costs. 6. Number of revisions included. 7. Expected completion schedule. 8. Your Google Business Profile and local SEO experience. 9. Your HubSpot, Google Analytics, Search Console and Meta Pixel experience. 10. Confirmation that Restore My Driveway will own all accounts, files and licenses. 11. Your plan for making the site expandable. 12. Your ongoing support options after launch. Please begin your proposal with the words "Green Driveway" This confirms that you reviewed the complete project requirements. Selection Criteria  Quality and relevance of prior work  Understanding of a local service business  WordPress, HubSpot and local SEO experience  Ability to build an expandable system  Communication and organization  Complete fixed pricing  Overall value - not simply the lowest bid Recommended Posting Title Expandable WordPress Website With Google Local SEO, HubSpot and Campaign Tracking Help us build a greener road forward - one search, one customer and one driveway at a time.