Experienced B2B Outbound Specialist for Personalized Cold Email and Appointment Setting

We’re looking for an experienced B2B Outbound Specialist to take ownership of our outbound lead-generation process. This is a full-time, ongoing role for someone who understands more than just cold email software. You should have a background in digital marketing and understand offers, paid advertising, customer-acquisition funnels, and how to identify gaps in a prospect’s current marketing system. We are not looking for someone who will simply build a list, launch an automated campaign, and wait for replies. Every campaign must be properly researched, monitored, tested, and continuously improved. Your Responsibilities Research target industries, competitors, businesses, and decision-makers Source and verify qualified B2B leads that match our ideal client profile Review each prospect’s website, offer, ads, and sales funnel Identify specific marketing and funnel gaps we can reference in our outreach Write genuinely personalized cold emails for individual prospects Develop different outreach angles based on the prospect’s business and current strategy Manage campaigns, inboxes, follow-ups, and interested responses Qualify interested prospects before scheduling calls Book high-quality appointments with business owners and key decision-makers Maintain accurate prospect and campaign data inside our CRM Track deliverability, response rates, positive replies, appointments, and show rates Continuously test and improve targeting, messaging, and follow-up sequences Requirements Proven experience with B2B cold email and outbound lead generation Demonstrable experience booking qualified sales appointments Strong understanding of digital marketing, funnels, paid advertising, and lead generation Ability to research prospects and identify meaningful opportunities in their current setup Excellent written English with natural, concise, and persuasive communication Experience reaching founders, business owners, or senior decision-makers Familiarity with lead-sourcing tools, email outreach platforms, inbox management, and CRMs Strong attention to detail and the ability to work toward clear performance targets Available for a full-time, long-term engagement Compensation This role includes a fixed base payment based on your experience and availability, plus a strong performance-based structure: You will receive 10%–15% commission on every deal closed from the appointments you generate. We offer meaningful upside for someone who can consistently source the right prospects and book qualified appointments—not just produce a high volume of low-quality meetings. To Apply Please include the following in your proposal: Your experience running B2B outbound campaigns The industries and offers you have worked with Your previous appointment-booking results The tools you use for sourcing, verification, outreach, and CRM management A short example of how you would personalize an email to a prospect whose marketing funnel has a clear gap Any relevant case studies, screenshots, or performance reports Please begin your proposal with the words “Personalized Outbound” so we know you have read the complete post. We’re looking for someone who can think strategically, communicate clearly, and take ownership of the entire outbound process.