Experienced Cold Email Marketer — B2B Lead Gen for Marketing Agency

We're a marketing agency that helps home service contractors get more customers. We're hiring a cold email marketer to fill our pipeline — your job is to book qualified sales calls with contractor business owners who could become our clients. To be clear on direction: you're emailing home service business owners on our behalf, pitching our agency's services. You are not doing email marketing for our clients. **Who you'll be reaching out to:** Owner-operators and small-to-mid sized home service contracting businesses in the US — think plumbing, exterior services, and the trades. We'll share the exact niches and priority order once we're talking. **What we already have in place:** * Domains purchased and configured * 40 warmed Google Workspace inboxes * Sending platform (currently Smartlead — we're open to switching if you work better in something else) * Offer and positioning finalized * Target niches defined This is what we've set up so far, but we're open to your advice on the infrastructure and how it's configured. If you'd approach the setup differently, tell us. **What we actually need you for:** **Copywriting.** This is the core of the role. Contractors get pitched constantly and delete most of it. We need someone who can write outbound that sounds like a human, gets to the point fast, and earns a reply from a guy reading it on his phone between jobs. You should have strong opinions about angles, offers, subject lines, and follow-up sequences. **Lead sourcing.** List quality determines everything. This isn't scraping a few hundred businesses off Google Maps and calling it a list. We need someone who understands how to properly filter and enrich — separating real operators from one-man side gigs, identifying the actual decision maker and their direct contact, layering in signals like company size, service area, review volume, or ad activity, and verifying everything before it sends. Tell us your sourcing and enrichment stack and how you think about qualifying a list before a single email goes out. **Campaign strategy and iteration.** Knowing what to test, reading the data, and improving reply-to-booked-call conversion over time. Not just launching and hoping. **Reply handling.** Turning replies into booked calls. Positive, neutral, and objection replies all need working. Basic deliverability competence is assumed — inbox health, rotation, sending volume. We just don't want that to be the extent of your skillset. **Requirements:** * **Experience doing lead gen for a marketing agency is a must** — you should understand how agencies sell and what makes a contractor reply * Proven experience running successful cold email campaigns * Comfortable in Smartlead or a comparable platform * Strong written English and demonstrable copywriting ability Experience targeting home service or local businesses is a strong plus. **When applying, please include:** 1. What niches and audiences you've run agency lead gen for (no need to name clients if you're under NDA) 2. Any results you're able to share — reply rates, booked call rates, or screenshots 3. **A short cold email you'd write to a home service contractor for a marketing offer** — doesn't need to be polished, we want to see how you think 4. How you'd source and build a contractor list for this kind of audience 5. What you'd test first with this audience This is a long-term role if it's a good fit. Please don't apply with a generic template.