Experienced Creative Strategist for DTC Brands

# Creative Strategist for DTC Supplement Brands We’re looking for an experienced Creative Strategist to develop high-performing Meta ad concepts and production-ready creative briefs for supplement brands. This is not an entry-level role. You must have: * 2–5+ years of experience in performance creative strategy * Previous experience working directly with DTC supplement or health brands * A portfolio containing supplement ads and complete ad briefs * A strong understanding of direct-response marketing, customer psychology and Meta advertising * Experience turning customer research, performance data and competitive insights into testable creative concepts Please do not apply if you have not previously created ads and creative briefs specifically for supplement brands. ## Responsibilities * Analyze existing winners, performance data and customer research * Identify new audiences, angles, beliefs and messaging opportunities * Develop original, strategically distinct ad concepts * Create production-ready briefs for UGC, video and static ads * Write hooks, opening lines, scripts, headlines and visual direction * Explain the strategic hypothesis and testing logic behind every concept * Review creative output and provide actionable feedback * Stay current with supplement advertising trends and platform compliance requirements ## To apply Please include the following in your cover letter: 1. A link to your portfolio 2. A summary of your previous creative strategy experience 3. The supplement or health brands you have worked with 4. Examples of supplement ads you developed 5. At least one complete creative brief you personally created 6. A clear explanation of your role and contribution to each project 7. Any performance results you can share Applications without relevant supplement-brand experience, a portfolio and creative-brief examples will not be considered.